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oai:riuma.uma.es:10630/85272026-02-03T12:04:39Zcom_10630_2254col_10630_37959

No such thing as a set Price: exploring pricing in the digital era Quinton, Sarah Política de precios Background and what we know What is happening owing to digitalisation Resulting pricing strategies So established frameworks need revisiting My efforts so far…. A proposed taxonomy The implications of digital disruption to pricing NEWS FLASH-The Bottom Line Oct 23 2014 2014-12-09T13:04:03Z 2014-12-09T13:04:03Z 2014 2014-12-09 conference output http://hdl.handle.net/10630/8527 eng Conferencia Departamento de Economía y Administración de Empresas, y Programa de Doctorado Economía y Empresa Aula 29 de la Facultad de Ciencias Económicas y Empresariales 25 de noviembre de 2014 open access