2026-06-01T19:51:41Zhttps://riuma.uma.es/rest/oai/requestoai:riuma.uma.es:10630/97622026-02-03T11:47:20Zcom_10630_2254col_10630_37959
RIUMA. Repositorio Institucional de la Universidad de Málaga
author
Paniagua-Rojano, Francisco Javier
author
Setó, Dolors
author
Rabassa Figueras, Noemí
2015-05-13T09:10:00Z
2015-05-13T09:10:00Z
2015-05-13
http://hdl.handle.net/10630/9762
http://orcid.org/0000-0001-7376-4536
The aim of the present work is to examine the profile of the people who manage digital communication in the main Spanish tourism destinations, and ascertain how they plan the strategy and their presence in the major social media. The research stems from the assumption that most of them have received training in the field of communication and public relations, although a need is perceived to expand their training towards other areas to enable better managing the social media. This communication, based on the study of the case of tourist destinations in different Spanish autonomous communities, is supported by both the quantitative and qualitative method, as a survey is conducted among managers of social networks in the chosen destinations and in an interview held with the communication officers in order to identify their role in the structure of the department, their functions and training needs.
spa
Relaciones públicas
Redes sociales
The profile of public relations as a key to success for digital communication in tourist destinations
conference output
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URL
https://riuma.uma.es/bitstreams/1bfb131c-cf1a-4ec2-9e6e-39c2e1ed6242/download
File
MD5
acb62235a749567ab2100d022e024cee
583592
application/pdf
PONENCIA TARRAGONA.pdf