Impact and development of sport sponsorship: a three-decade bibliometric analysis (1993–2024) - Varea-Calero, Alfredo David; Rejón-Guardia, Francisco; Ramírez-Hurtado, José M.; Berbel-Pineda, Juan M. (Emerald, 2025)
Keywords: Marketing en Internet; Deportes - Aspectos económicos; Marketing strategies; Sponsorship; Sport sponsorship; Bibliometric analysis; Bibliometrix