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Listar por autor "Quero-Gervilla, María José"
Mostrando ítems 1-20 de 22
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Balanced centricity and triads: strategies to reach ecosystem equilibrium in the arts sector
Quero-Gervilla, María José (2018-06-28)The purpose of this paper is to analyze whether triads structure can facilitate or inhibit the evolution into a service ecosystem. The triad structure and the institutions that dominate the triads will determine the evolution ... -
Balanced centricity: a joint institutional logic within open collaborative ecosystems
Quero-Gervilla, María José; Mele, Cristina (Emerald, 2023-01-20)Purpose: This paper aims to examine the change of institutional logics in actors’ practices within crowdfunding platforms, seen as open collaborative ecosystems. Design/methodology/approach: The research follows an ... -
Balanced Centricity: An Institutional view of A2A market
Quero-Gervilla, María José (2021)Purpose – Open networks make it possible for service ecosystems to emerge as a result of Institutional logics shared through the collective action of actors . This process, which represents a change from customer ... -
Balanced centricity: deinstitutionalizing the arts sector
Balanced centricity (BC) is a concept that removes the customer from the central position in a network, thereby allowing other actors to engage in it more fully. Changing the central position of the customer or the role ... -
The Balanced Innovation Model. The case of Crowdfunding platforms.
Quero-Gervilla, María José; Ventura-Fernández, Rafael (2019-06-14)Purpose – The paper aims to analyze balanced centricity (Gummesson, 2008) as an institutional arrangement (Vargo and Lusch, 2016) fostering the innovation process by taking out the customer from the central positioning to ... -
Co-patenting, co-ownership, and co-ideation as drivers for university business innovation: the case of public universities in Spain
Quero-Gervilla, María José; Díaz-Méndez, Montserrat; Ventura-Fernández, Rafael; Gummesson, Evert (Emerald, 2022-12-19)Purpose: This paper explores whether, in the context of university–industry (U–I) collaboration, new innovation strategies can be developed through actors' interactions, the exchange of resources and the co-creation of ... -
El concepto de “homo sovieticus” en las obras de svetlana aleksiévich. Análisis literario y traductológico.
Rudenia, Katsiaryna (UMA Editorial, 2023)El presente estudio alza el telón ante la Premio Nobel en literatura de 2015, Svetlana Aleskiévich y su interesante conjunto de prosa documental denominado la Crónica de Gran Utopía. En la primera parte del trabajo se ... -
Los efector multiplicativos de los actores vinculados con respecto a la emergencia en ecosistemas de crowdfunding.
Quero-Gervilla, María José (2023)El propósito de este documento es desentrañar el papel estratégico de los actores comprometidos para mejorar la dinámica de los procesos de integración de recursos que afectan la experiencia de los actores, facilitando el ... -
El enfoque de Marketing Relacional en entidades de servicios de exhibición de artes escénicas
Quero-Gervilla, María José (Universidad de Málaga, Servicio de Publicaciones, 2002)El presente trabajo de investigación parte del planteamiento de los siguientes objetivos generales: Análisis del mercado de las artes escénicas en España desde la perspectiva de la oferta.Planteamiento de un modelo de ... -
The innomediary role of University in shaping the start-up ecosystem
Quero-Gervilla, María José (2019-09-17)Start-up companies are increasingly growing by exploiting disruptive ideas and recent digital technologies. As of November 2018, there are about 9,000 innovative start-ups in Italy, leading the employment rate to grow up ... -
Marketing of professional services. The Case of El Cuartel: Managing Creative Services
Material Audiovisual en el que se abordan contenidos desarrollados en el marco de la asignatura Marketing de Servicios -
Marketing of professional services. The Case of MDG Advisors: In constant search for excellence
Material docente en inglés enmarcado en la asignatura Marketing de servicios que se acerca al tema de la gestión de marketing en los servicios profesionales a través del caso MDG Asesores. -
Marketing of professional services. The Case of MDG Advisors: In constant search for excellence
Entrevista a MDG Advisors en la que se abordan conceptos prácticos de gestión estudiados en la asignatura Marketing de Servicios -
El papel borroso de los actores vinculados en los sistemas de innovación.
Quero-Gervilla, María José (2023-06)Propósito: el propósito del documento es conectar el papel estratégico de los actores comprometidos en la superación de fronteras para mejorar los procesos dinámicos de integración de recursos y aumentar el tamaño de la ... -
The role of network ties in reaching radical innovation
Ventura-Fernández, Rafael; Quero-Gervilla, María José (2018-07-12)The purpose of this paper is to analyze how institutions can facilitate or inhibit radical innovation. The authors maintain that organizational radical innovation is necessary to maintain a competitive advantage and evolve ... -
The role of balanced centricity on service ecosystems development: an analysis of new business models
Purpose – The purpose of this paper is to propose that for a service ecosystem to arise, there is a need for all the stakeholders to seek for balanced centricity at the micro, meso and macro context. For new collaborative ... -
The system effects of linkages on actor disposition and resource density: an approach to university-industry linkages
Ventura-Fernández, Rafael; Quero-Gervilla, María José; Martínez-Martínez, Sofía Louise (Emerald, 2023-03-28)Linkages play a strategic role in improving actor disposition and resource density in university–industry ecosystems. Due to the importance of interconnected ecosystems for the development of engaged universities, applying ... -
University Business Innovating
Quero-Gervilla, María José (2019-06-14)Purpose – The aim of the present paper is to explore whether in the context of universities as complex services, it is possible to develop new business models rooted in Service Dominant Logic (SDL), where the constituent ... -
Value co-creation as determinat of succcess in crowd-funding experiencesin the cultural sector
Quero-Gervilla, María José; Ventura-Fernández, Rafael; Santoja, Antonio (2014-02-07)The aim of the present study is to analyse the role of value co-creation on success crowd-funding experiences in the cultural sector. The relationships developed between actors can be considered as a type of collaborative ...