Listar por autor "Quero-Gervilla, Maria Jose"
Mostrando ítems 1-15 de 15
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Balanced centricity and triads: strategies to reach ecosystem equilibrium in the arts sector
Quero-Gervilla, Maria Jose
(2018-06-28)
The purpose of this paper is to analyze whether triads structure can facilitate or inhibit the evolution into a service ecosystem. The triad structure and the institutions that dominate the triads will determine the evolution ... -
Balanced centricity: deinstitutionalizing the arts sector
Balanced centricity (BC) is a concept that removes the customer from the central position in a network, thereby allowing other actors to engage in it more fully. Changing the central position of the customer or the role ... -
The Balanced Innovation Model. The case of Crowdfunding platforms.
Quero-Gervilla, Maria Jose; Ventura-Fernández, Rafael (2019-06-14)
Purpose – The paper aims to analyze balanced centricity (Gummesson, 2008) as an institutional arrangement (Vargo and Lusch, 2016) fostering the innovation process by taking out the customer from the central positioning to ... -
El enfoque de Marketing Relacional en entidades de servicios de exhibición de artes escénicas
Quero-Gervilla, Maria Jose (Universidad de Málaga, Servicio de Publicaciones, 2002)
El presente trabajo de investigación parte del planteamiento de los siguientes objetivos generales: Análisis del mercado de las artes escénicas en España desde la perspectiva de la oferta.Planteamiento de un modelo de ... -
The innomediary role of University in shaping the start-up ecosystem
Quero-Gervilla, Maria Jose (2019-09-17)
Start-up companies are increasingly growing by exploiting disruptive ideas and recent digital technologies. As of November 2018, there are about 9,000 innovative start-ups in Italy, leading the employment rate to grow up ... -
Marketing of professional services. The Case of El Cuartel: Managing Creative Services
Material Audiovisual en el que se abordan contenidos desarrollados en el marco de la asignatura Marketing de Servicios -
Marketing of professional services. The Case of MDG Advisors: In constant search for excellence
Material docente en inglés enmarcado en la asignatura Marketing de servicios que se acerca al tema de la gestión de marketing en los servicios profesionales a través del caso MDG Asesores. -
Marketing of professional services. The Case of MDG Advisors: In constant search for excellence
Entrevista a MDG Advisors en la que se abordan conceptos prácticos de gestión estudiados en la asignatura Marketing de Servicios -
The role of network ties in reaching radical innovation
Ventura-Fernández, Rafael; Quero-Gervilla, Maria Jose (2018-07-12)
The purpose of this paper is to analyze how institutions can facilitate or inhibit radical innovation. The authors maintain that organizational radical innovation is necessary to maintain a competitive advantage and evolve ... -
The role of balanced centricity on service ecosystems development: an analysis of new business models
Purpose – The purpose of this paper is to propose that for a service ecosystem to arise, there is a need for all the stakeholders to seek for balanced centricity at the micro, meso and macro context. For new collaborative ... -
University Business Innovating
Quero-Gervilla, Maria Jose (2019-06-14)
Purpose – The aim of the present paper is to explore whether in the context of universities as complex services, it is possible to develop new business models rooted in Service Dominant Logic (SDL), where the constituent ... -
Value co-creation as determinat of succcess in crowd-funding experiencesin the cultural sector
Quero-Gervilla, Maria Jose; Ventura-Fernández, Rafael; Santoja, Antonio (2014-02-07)
The aim of the present study is to analyse the role of value co-creation on success crowd-funding experiences in the cultural sector. The relationships developed between actors can be considered as a type of collaborative ... -
Value proposition as a framework for value co-creation in crowd-funding ecosystem
Quero-Gervilla, Maria Jose; Ventura-Fernández, Rafael; Kelleher, Carol (2015-07-03)
The present paper suggests that crowd-funding in the arts and cultural sector occurs within a complex service ecosystem, where six categories of value propositions frame eight value co-creation processes, namely through ... -
Value-in-context in Crowd-funding ecosystems: how context frames value co-creation
Quero-Gervilla, Maria Jose; Kelleher, Carol; Ventura-Fernández, Rafael (2014-07-10)
The aim of the present paper is to analyse if the phenomenon of crowd funding can be considered a service ecosystem, where all of the actors generate resources and co-create value for and within the system. A qualitative, ...