Listar por autor "Martín-Rojas, Rodrigo"
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Exploring value creation with Social Media use in hotels
Garrido-Moreno, Aurora
; García-Morales, Victor J; Martín-Rojas, Rodrigo; García-Sánchez, Encarnación (2016-06-27)
En la última década las tecnologías de Social Media han revolucionado el entorno competitivo, reinventando la forma de relacionarse con los clientes. En el sector hotelero, hoteles de todo el mundo están usando dichas ... -
Going beyond the curve: Strategic measures to recover hotel activity in times of COVID-19
Garrido-Moreno, Aurora; García-Morales, Victor J; Martín-Rojas, Rodrigo (ELSEVIER, 2021-06)
Hospitality firms are facing unprecedented challenges on a global scale. The catastrophic effects of the COVID-19 pandemic and its multiple devastating global consequences have initiated a profoundly disruptive transformation ...