Listar por autor "Olivares Delgado, Fernando"
Mostrando ítems 1-3 de 3
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Brand’s communications in COVID-19. Social role during and after lockdown
Iglesias-Sánchez, Patricia Pilar
; Jambrino-Maldonado, Carmen; De-las-Heras-Pedrosa, Carlos; Frías Villegas, Noelia; Olivares Delgado, Fernando (Taylor & Francis, 2022-04-20)
The paper aims to identify the narrative communicative resources and messages spread by brands within the background of a global pandemic. This study compares two samples of advertising spots broadcast in Spain: one ... -
Femvertising and COVID-19—What Did Brand Owners Broadcast during the Lockdown?
Jambrino-Maldonado, Carmen; Iglesias-Sánchez, Patricia Pilar; De-las-Heras-Pedrosa, Carlos; Olivares Delgado, Fernando; Benlloch-Osuna, María T. (MDPI, 2023-04-06)
he aim of this study was to analyze, from a gender perspective, advertising broadcasts during a time of crisis. A holistic perspective of the stereotypes, roles, professions, and gender relations represented is offered by ... -
Las marcas y su publicidad durante el COVID-19 en España
Iglesias-Sánchez, Patricia Pilar; Jambrino-Maldonado, Carmen; De-las-Heras-Pedrosa, Carlos; Olivares Delgado, Fernando; Frías Villegas, Noelia (AEMARK, 2021)
Este estudio compara dos muestras de anuncios emitidos en España durante la crisis sanitaria producida por el COVID-19: la primera correspondiente al confinamiento y otra de la primera fase de la desescalada. El objetivo ...