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Linking the online brand experience and brand credibility with tourists' behavioral intentions toward a destination.
Jiménez-Barreto, Jano; Rubio, Natalia; Campo, Sara; Molinillo-Jiménez, Sebastián(Elsevier, 2020-03-03)
Even though concepts such as brand experience and online brand credibility are critical in destination marketing strategies, there have been no previous studies that have analyzed their relationships and influence on ...