Listar por autor "Gómez-Ortiz, Beatriz"

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Building customer loyalty: The effect of experimental state, the value of shopping, trust and perceived value of service on online clothes shoping.

Molinillo-Jiménez, Sebastián; Gómez-Ortiz, Beatriz; Pérez-Aranda, Javier Ramón; Navarro-García, Antonio (Sage, 2017-02-21)

Based on consumer behavior theories, the aim of this study is to provide a model supported by empirical evidence in order to improve knowledge of the antecedents of loyalty to online clothing retailers. The model has been ...