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Listar por autor "Méndez Pavón, Juan Gabriel"
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An online reputation analysis of the tourism industry in Marbella: a preliminary study on open innovation.
Carrasco-Santos, María Jesús; Ciruela-Lorenzo, Antonio Manuel; Méndez Pavón, Juan Gabriel; Cristófol-Rodríguez, María del Carmen (Multidisciplinary Digital Publishing Institute, 2022-12-31)This research analyzed the online reputation of Marbella as a tourist destination and the profiles of the reviewers according to sociodemographic characteristics. A correlational, quantitative research technique was used ...