Listar por autor "Prados-Castillo, Juan Francisco"

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Blockchain in Peer-to-Peer Platforms: Enhancing Sustainability and Customer Experience in Tourism.

Prados-Castillo, Juan Francisco; Torrecilla-García, Juan Antonio; Andraz, Georgette; Guaita Martínez, José Manuel (MDPI, 2023-11-15)

Blockchain technology is emerging as a high-impact solution for the tourism industry, a topic chosen for its growing research relevance and potential to revolutionise the tourism sector in several areas. This study examines ...
Metaverse as a booster of tourism transformation towards virtual management strategies

Prados-Castillo, Juan Francisco; Torrecilla-García, Juan Antonio; Liébana Cabanillas, Francisco (2024)

Purpose The primary objective of this study is to ascertain how Metaverse technologies, primarily virtual reality (VR) and augmented reality (AR), redefine tourism experiences. It aims to delve into the capabilities of ...