Listar por autor "Lockett, Nigel"
Mostrando ítems 1-3 de 3
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Elastic limit: The role of university-focused venture capital firms in extending knowledge and technology transfer
Padilla-Meléndez, Antonio
; Lockett, Nigel; Fuster-Martin, Elena; Jack, Sarah (2016-06-28)
This paper has two main objectives. Firstly, to identify the role of the university-focused intermediaries, specifically UVCs, in order to explain how they interact at the early stage of USO creation, particularly regarding ... -
Promoting hotel innovation with social media use
Service innovation has turned to be essential for hotels, to cope with current turbulent environment and quickly adapt to customers changing needs. To maintain competitiveness, hotels need to differentiate from competitors, ... -
El uso de herramientas Social Media en hoteles europeos: Principales retos, oportunidades y dificultades
Garrido-Moreno, Aurora; Lockett, Nigel (2014-12-01)
El desarrollo y popularización de herramientas de Social Media (redes sociales, blogs, microblogs, foros…) ha constituido una de las innovaciones más relevantes en los últimos años y ha ejercido un tremendo impacto en la ...