Listar por autor "Ruiz-Alba Robledo, José Luis"
Mostrando ítems 1-11 de 11
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Customer Orientation of Family Business in the Hotel Sector
(UMA Editorial, 2021-11-10)La presente tesis doctoral se ha realizado a través de la modalidad de compendio de publicaciones. El primer artículo es un artículo conceptual, en el que se detalla la revisión de la literatura existente sobre el tema. ... -
Digitally supported internal market orientation: antecedents, measurement, repercussions for organisational and business performance
(UMA Editorial, 2021-12-14)The present thesis depicts Internal Market Orientation (IMO) theory development conceptualisation with contemplation of new conditions, realities and technologies available to modern businesses in service industries. ... -
How does innovation emerge in open platform ecosystems?
Quero-Gervilla, María José
; Díaz-Méndez, Montserrat; Ruiz-Alba Robledo, José Luis (Springer, 2025-01-20)
New collaborative contexts like open platforms represent a growing area in which the institutions are questioned and, in some cases, challenged (de-institutionalized) as part of a process that drives market innovation, ... -
Institutions and business customer experience: the role of interfunctional coordination and service co-design.
Ruiz-Alba Robledo, José Luis; Quero-Gervilla, María José; López-Tenorio, Pablo J. (Elsevier, 2023-01-20)
This paper contributes to a better understanding of the complex phenomenon of institutions and the moderation of the main antecedents of business customer experience. Following a combination of literature review and three ... -
Internal market orientation: an empirical research in hotel sector
Ruizalba-Robledo, José Luis; Bermúdez-González, Guillermo José; Rodríguez-Molina, Miguel Ángel; Blanca-Mena, María José (Elsevier, 2014)
The study has three aims. First, to measure internal market orientation second, to analyze the relationships between IMO and two organizational consequences: job satisfaction and commitment; and third, to incorporate a new ... -
Marketing of professional services. The Case of El Cuartel: Managing Creative Services
Material Audiovisual en el que se abordan contenidos desarrollados en el marco de la asignatura Marketing de Servicios -
Marketing of professional services. The Case of MDG Advisors: In constant search for excellence
Material docente en inglés enmarcado en la asignatura Marketing de servicios que se acerca al tema de la gestión de marketing en los servicios profesionales a través del caso MDG Asesores. -
Marketing of professional services. The Case of MDG Advisors: In constant search for excellence
Entrevista a MDG Advisors en la que se abordan conceptos prácticos de gestión estudiados en la asignatura Marketing de Servicios -
Sectorial evaluation and characterization of internal marketing orientation through multicriteria analysis
Muñoz-Martos, María del Mar; Kazakov, Sergey; Ruiz-Alba Robledo, José Luis (Springer, 2024)
This research carries out a comparative analysis of the Internal Market Orientation (IMO) to a sample of small and medium enterprise companies, which has been divided into nine groups based on their business sectors. ... -
The impact of information and communication technology and internal market orientation blending on organisational performance in small and medium enterprises.
Kazakov, Sergey; Ruiz-Alba Robledo, José Luis; Muñoz-Martos, María del Mar (Emerald, 2020-11-30)
The present study examines the concept of internal market orientation (IMO) and its effects on organisational performance comprising job satisfaction and employees’ loyalty in the small and medium enterprises (SMEs) ...