Listar por autor "Japutra, Arnold"
Mostrando ítems 1-7 de 7
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A cross validation of Consumer-Based Brand Equity (CBBE) with Private Labels in Spain
Molinillo-Jimenez, Sebastian
; Ekinci, Yuksel; Japutra, Arnold (2015-09-24)
In recent years a number of Consumer-Based Brand Equity (CBBE) models and measurement scales have been introduced in the branding literature. However, examinations of brand equity in Private Labels (PL) are rather limited. ... -
A Model of Consumer-Based Brand Equity (CBBE) for Global Fashion Brand
Ekinci, Yuksel; Molinillo-Jimenez, Sebastian; Japutra, Arnold (University of Zaragoza, 2017)
This study’s aims are twofold. Firstly, to assess the external validity of Yoo and Donthu's (2011) and Nam et al.’s (2011) brand equity model and a retail brand equity model in the retail industry in Spain. Secondly, to ... -
Building brand credibility: The role of involvement, identification, reputation and attachment
Molinillo-Jimenez, Sebastian; Japutra, Arnold; Ekinci, Yuksel (Elsevier, 2022-01)
The aim of this study is to propose a conceptual framework for building destination brand credibility. This research proposes a novel framework to explore the antecedents of destination brand credibility based on four ... -
Building destination brand attachment: The role of cognitive, affective components and destination brand stereotypes
Japutra, Arnold; Molinillo-Jimenez, Sebastian; Ekinci, Yuksel (2019-07-31)
This study aims to investigate the relationships between destination brand stereotypes and destination brand attachment. Two cognitive (i.e., destination brand awareness and perceived quality) and two affective (i.e., ideal ... -
Relationships between tourists and intelligent virtual assistants: promoting the love ties
Molinillo-Jimenez, Sebastian; Correia Loureiro, Sandra Maria; Godinho Bilro, Ricardo; Japutra, Arnold (2020-09-15)
The present working paper intends to explore how tourists and intelligent virtual assistants may relate to each other in order to create love ties. The following research objectives will be pursued: (i) exploring attachment ... -
The role of virtual reality in fostering brand experience on retail success
Japutra, Arnold; Molinillo-Jimenez, Sebastian (2020-09-15)
The aim of the current study is to increase our understanding of the role of VR in shaping brand experience within the retailing context. Data was collected from a lab experiment. Participants were asked to imagine that ... -
Virtual influencers: generation of trust, loyalty and purchase intentions
Anaya-Sanchez, Rafael; Mesas Ruiz, Carlota Aurora; Molinillo-Jimenez, Sebastian; Japutra, Arnold (2022)
The objective of this research is to explore the processes of the generation of trust and purchase intentions among followers of virtual influencers. During October and November 2021, an online survey was distributed among ...