Listar por autor "Mercade-Mele, Pere"
Mostrando ítems 1-20 de 25
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Análisis de la proyección de la imagen del destino turístico Galápagos en Ecuador
(2023)La imagen del destino turístico es la información primordial para que los visitantes decidan conocer un país. Tal imagen esta vincula con las percepciones que poseen acerca del lugar que desean visitar y se ordenan antes, ... -
Análisis y tendencias de la salud mental y la felicidad antes, durante y después de la covid 19 en España
Núñez-Sánchez, José Manuel
; Albarracín-Pons, Isaac; Molina-Gómez, Jesús; Mercade-Mele, Pere; Fernández Miguélez, Sergio Manuel; Serralvo-Aranda, Carolina[et al.] (2022)
La COVID 19 ha generado efectos negativos sobre la sociedad en general y ésta ha sufrido cambios muy palpables que a día de hoy se siguen padeciendo. Por otro lado, se puede observar en la actualidad una tendencia por ... -
Antecedentes y consecuencias de la Responsabilidad Social Corporativa desde la perspectiva del consumidor: Propuesta de un modelo de variables latentes
(UMA Editorial, 2016)La presente tesis doctoral tiene como objetivo general contribuir a mejorar el conocimiento sobre la respuesta del consumidor ante las acciones sociales de marketing con causa. Para su consecución distinguimos tres objetivos ... -
Can a destination really change its image? The roles of information sources, motivations and visits
Almeida-García, Fernando; Domínguez-Azcue, Janire; Mercade-Mele, Pere; Pérez-Tapia, Gema (Elsevier, 2020)
This study researches both the perception of a destination and the importance of the previous visit in shaping that perception. First, the factors that influence the image (information sources and motivations) are ... -
Corporate image and destination image: the moderating effect of the motivations on the destination image of Spain in South Korea
Pérez-Tapia, Gema; Mercade-Mele, Pere; Almeida-García, Fernando (Rouledge. Taylor and Francis Group, 2019)
The research objective is to analyse the destination image and corporate image of Spain among the Korean university population. We study the moderating effect of the motivation between two potential groups of tourists, ... -
Cultural Context or Generational Cohort: Which Influences Tourist Behavior More?
Pérez-Tapia, Gema; Mercade-Mele, Pere; Hwang, Yeong-Hyeon; Almeida-García, Fernando (Cristina Calvo-Porral, 2022-02)
According to most academics, different generations share common characteristics. This undoubtedly helps to better understand their behavior in different scenarios, predicting their responses. However, this seems questionable ... -
Eficacia de un programa de formación mediante la metodologia outdoor training para el desarrollo de la autoeficacia general en estudiantes universitarios
El objetivo de este trabajo fue evaluar los efectos de un programa de formación dirigido a estudiantes universitarios para la evaluación y desarrollo de la autoeficacia generalizada, mediante la metodología de formación ... -
Exploratory study for the development of happiness management in Spanish SME by external consultants.
Molina-Gómez, Jesús; Mercade-Mele, Pere; Rastrollo-Horrillo, María Ángeles; Núñez-Sánchez, José Manuel (2023)
This exploratory study is based on a consultancy research project which arises as a response to the current trend, still incipient in the Spanish market, to implement well-being and happiness programs in companies. The ... -
Formación experiencial como herramienta para para potenciar la autoestima en futuros profesionales en el marco del Espacio Europeo de Educación Superior
Desde que el Espacio Europeo de Educación Superior se implantó en el sistema educativo español, en la educación superior se hace necesaria la formación en competencias transversales, capacidades altamente demandadas por ... -
Hotel rooftops as a space for consumption in historic centres: the case study of Palma (Spain).
Mercade-Mele, Pere; Almeida-García, Fernando; Martínez-García, Aitor; Coll-Ramis, Miquel Ángel (MDPI, 2023-03-13)
This research analysed the transformation of hotel rooftops in the historic centre of Palma into new spaces for tourist consumption. Nowadays, tourists are looking for unique and special experiences, which has led tourist ... -
Improving customer engagement through the determinants of employee engagement
Núñez-Sánchez, José Manuel; Molina-Gómez, Jesús; Mercade-Mele, Pere; Fernández Miguélez, Sergio Manuel (2022-09)
In the field of marketing, an engagement orientation urges companies to co-create a broader range of activities with their customers and requires all employees to commit to the company and understand the value of customers ... -
Influence of sustainability practices and green image on the re-visit intention of small and medium-size towns
Mercade-Mele, Pere; Molina-Gómez, Jesús; Sousa, María José (MPDI, 2020-01-27)
This study set a model to predict the effect of corporate social responsibility and green image on visit intention in small and medium-size towns (SMST). At present, there is a keen social awareness towards environmental ... -
Is Spain an alternative destination for South Korean tourists? Motivations and Destination Image
Pérez-Tapia, Gema; Mercade-Mele, Pere; Almeida-García, Fernando (2019-07-08)
Tourists may have greater motivation or predisposition for visiting tourist destination when they consider, a priori, that the atributes of the places can meet their needs and make them achieve the desired benefits. This ... -
New perspective of film tourism: a comparative study (2014-2020)
Domínguez-Azcue, Janire; Almeida-García, Fernando; Pérez-Tapia, Gema; Mercade-Mele, Pere (Emerald, 2021-12-15)
This study aims to compare film tourism and their activities, before and during the CoViD-19 pandemic. For this purpose, a comparative analysis is carried out between 2014 and 2020, the latter date being affected by the ... -
New perspectives on satisfaction and loyalty in festival tourism: The function of tangible and intangible attributes
Molina-Gómez, Jesús; Mercade-Mele, Pere; Almeida-García, Fernando; Ruiz-Berrón, Raquel (Plos One, 2021-02-24)
This research explains how attributes perceived during the festival celebration generate loyalty in terms of satisfaction. As regard, tangible aspects (festival entertainment and aesthetics) and intangible aspects (escapism ... -
Non-financial rewards for human resource management in technological companies.
Almadana-Abón, Santiago Antonio; Molina-Gómez, Jesús; Mercade-Mele, Pere; Núñez-Sánchez, José Manuel (OmniaScience, 2024)
of total compensation and its relationship to human resource management mediated by the relationship of strategic corporate governance in the technology sector. Design/methodology/approach: A quantitative approach of ... -
Peer Review as a Tool for Telecommunication Studies Teaching During COVID.
Muñoz-Gallego, Antonio Jesús; Moreno-Sáez, Rafael Jesús; Fortes-Rodríguez, Sergio; Serrano-Aguilera, Juan José; Mercade-Mele, Pere; Martín-Fernández, Cristian[et al.] (2021)
The consequences of COVID-19 have had an impact on all sectors, in particular on education. During the last academic year, different teaching methodologies have been applied, many of them of technological nature, in order ... -
Práctica de actividad física como medio para mantener el compromiso laboral en tiempos de pandemia. Evidencia para España.
Núñez-Sánchez, José Manuel; Molina-Gómez, Jesús; Mercade-Mele, Pere; Fernández Miguélez, Sergio Manuel (2022)
La relación entre la actividad física (AF) y el compromiso laboral de los empleados (CL) es un tema de creciente interés entre profesionales e investigadores (Gil-Beltran et al., 2020). Los efectos positivos de la AF en ... -
Technology, Governance, and a Sustainability Model for Small and Medium-Sized Towns in Europe
Sousa, María José; Mercade-Mele, Pere; Molina-Gómez, Jesús (MDPI, 2020-01-20)
New and cutting-edge technologies causing deep changes in societies, playing the role of game modifiers, and having a significant impact on global markets in small and medium-sized towns in Europe (SMSTEs) are the focus ... -
¿Tienen las mujeres trabajadoras Millenials y de la Generación Z mayor bienestar y felicidad que los hombres? Estudio cuantitativo en Europa
Albarracín-Pons, Isaac; Núñez-Sánchez, José Manuel; Morales-Rodríguez, Francisco Manuel; Molina-Gómez, Jesús; Mercade-Mele, Pere (Universidad de Granada, 2024-02-27)
El bienestar y la felicidad en el trabajo es una disciplina cada vez más estudiada en el mundo académico y con mayor implantación en las empresas. Se está demostrando cada vez más que, el tener personas trabajadoras felices ...