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Listar por autor "Benlloch-Osuna, María T."
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Femvertising and COVID-19—What Did Brand Owners Broadcast during the Lockdown?
Jambrino-Maldonado, Carmen; Iglesias-Sánchez, Patricia Pilar; De-las-Heras-Pedrosa, Carlos; Olivares Delgado, Fernando; Benlloch-Osuna, María T. (MDPI, 2023-04-06)he aim of this study was to analyze, from a gender perspective, advertising broadcasts during a time of crisis. A holistic perspective of the stereotypes, roles, professions, and gender relations represented is offered by ...