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Influencia de startups en las Ciudades Creativas. Análisis del desempeño de empresas emergentes en la construcción de la Marca Ciudad
The Creative City concept arises from the field of economic sciences known as ‘creative economy’. In this framework, activities, goods and services with the capacity to dynamise the economy are relevant (Herrera-Medina et ... -
Public Relations and Startups in Andalusia. Analysis of their activity with a gender perspective.
Rando Cueto, Dolores; Rodríguez Vera, Ainhoa del Pino; De-las-Heras-Pedrosa, Carlos(Instituto de Investigación en Relaciones Públicas (IIRP), 2024-12-26)
Effective PR management is considered essential in the first years of a startups's life, as it contributes to its viability and sustainability through strategic communication planning. The overall objective of this study4is ...