• A cross validation of Consumer-Based Brand Equity (CBBE) with Private Labels in Spain 

      Molinillo-Jimenez, Sebastian; Ekinci, Yuksel; Japutra, Arnold (2015-09-24)
      In recent years a number of Consumer-Based Brand Equity (CBBE) models and measurement scales have been introduced in the branding literature. However, examinations of brand equity in Private Labels (PL) are rather limited. ...
    • A Model of Consumer-Based Brand Equity (CBBE) for Global Fashion Brand 

      Ekinci, Yuksel; Molinillo-Jimenez, Sebastian; Japutra, Arnold (University of Zaragoza, 2017)
      This study’s aims are twofold. Firstly, to assess the external validity of Yoo and Donthu's (2011) and Nam et al.’s (2011) brand equity model and a retail brand equity model in the retail industry in Spain. Secondly, to ...
    • A trend analysis of private label research between 2000 and 2012 

      Molinillo-Jimenez, Sebastian; Ekinci, Yuksel; Whyatt, Georgina; Occhiocupo, Nicolettta (2014-07-03)
      The aim of this study is to review the state of empirical and theoretical research about Private Label (PL) and to identify gaps and future research avenues. This paper uses a bibliometric approach of recent advances in ...
    • Building destination brand attachment: The role of cognitive, affective components and destination brand stereotypes 

      Japutra, Arnold; Molinillo-Jimenez, Sebastian; Ekinci, Yuksel (2019-07-31)
      This study aims to investigate the relationships between destination brand stereotypes and destination brand attachment. Two cognitive (i.e., destination brand awareness and perceived quality) and two affective (i.e., ideal ...
    • Consumer Based-Brand Equity 

      Ekinci, Yuksel (2014-12-09)
      Research Objectives The objectives of this study are to: - Assess external validity of Nam et al.’s (2011) CBBE model in different culture (Turkey) and new service context (fashion retailing). - Compare validity of Nam ...
    • This chatbot is a smart one! Does perceived expertise increase willingness to interact with chatbots? 

      Molinillo-Jimenez, Sebastian; Viglia, Giampaolo; Domínguez Gómez, Javier; Ekinci, Yuksel (2019-07-31)
      The development of artificial intelligence has led many companies to introduce computer operated chatbots that provide highly personalized services. The aim of this study is to explore the effect of perceived expertise on ...