• La influencia del jugador de esports sobre su audiencia. 

      Serra-Bueno, Jorge; Aguilar-Illescas, Rocio; Molinillo-Jimenez, Sebastian; Anaya-Sanchez, Rafael (XXXII Congreso Internacional de Marketing. Asociación Española de Marketing Académico y Profesional AEMARK., 2021)
      Los esports, o deportes electrónicos, son un medio de entretenimiento en pleno auge, con millones de aficionados por todo el mundo. En este contexto, los jugadores profesionales de esports destacan como auténticas celebridades, ...
    • La generación del valor percibido en webs de intermediarios de viajes a través de la calidad del servicio 

      Aguilar-Illescas, Rocio; Anaya-Sanchez, Rafael; Molinillo-Jimenez, Sebastian (2019-02-26)
      El turismo no ha sido indiferente a la revolución de la web social, permitiendo la aparición de nuevos intermediarios de viajes online (OTI). En este contexto, la entrega de la calidad del servicio a través del sitio web ...
    • Relationships between tourists and intelligent virtual assistants: promoting the love ties 

      Molinillo-Jimenez, Sebastian; Correia Loureiro, Sandra Maria; Godinho Bilro, Ricardo; Japutra, Arnold (2020-09-15)
      The present working paper intends to explore how tourists and intelligent virtual assistants may relate to each other in order to create love ties. The following research objectives will be pursued: (i) exploring attachment ...
    • The role of virtual reality in fostering brand experience on retail success 

      Japutra, Arnold; Molinillo-Jimenez, Sebastian (2020-09-15)
      The aim of the current study is to increase our understanding of the role of VR in shaping brand experience within the retailing context. Data was collected from a lab experiment. Participants were asked to imagine that ...
    • Roles of Capabilities and Leader Characteristics in SME Digital Innovation 

      Budhathoki, Tribikram; Pera, Rebecca; Quinton, Sarah; Molinillo-Jimenez, Sebastian (Ribeiro Soriano, Domingo Enrique (Editor literario), 2016-03)
      Digital technology (viewed as the combination of information, computing, communication, and connectivity technology) is impacting on the marketplaces that SMEs operate in. Yet, little is understood about how these businesses ...
    • Service Robots and Waiters, such a good team! 

      Rejón-Guardia, Francisco; Molinillo-Jimenez, Sebastian; Anaya-Sanchez, Rafael (AIRSI2021 Technologies 4.0 in Tourism, Services & Marketing, 2021)
      The use of service robots is gaining popularity. It has been considered one of the most influential technological implementations in providing services in the restaurant business and hospitality (Tung and Law, 2017). This ...
    • Smatphone user segmentation based on trust mobile payment 

      Vallespin-Aran, Maria Luisa; Molinillo-Jimenez, Sebastian; Ramos, Célia M.Q (2017)
      The role of trust in mobile payment has been examined in different studies due to its importance in understanding consumer behaviour in mobile transactions,. This investigation contributes with a segmentation and a ...
    • This chatbot is a smart one! Does perceived expertise increase willingness to interact with chatbots? 

      Molinillo-Jimenez, Sebastian; Viglia, Giampaolo; Domínguez Gómez, Javier; Ekinci, Yuksel (2019-07-31)
      The development of artificial intelligence has led many companies to introduce computer operated chatbots that provide highly personalized services. The aim of this study is to explore the effect of perceived expertise on ...
    • Tourists behavior during their trip: How they use and offer recommendations? 

      Anaya-Sanchez, Rafael; Aguilar-Illescas, Rocio; Molinillo-Jimenez, Sebastian; Alegret, Alejandro (2017-04-04)
      The rise of new technologies has changed the way tourists trust in eWOM to choose a restaurant. There is a growing use of opinion and price comparison websites, where opinions and ratings can be shared with other users. ...
    • Uso de las redes sociales como instrumento de las Pymes para la generación de confianza 

      Aguilar-Illescas, Rocio; Fimia-Osuna, Íñigo; Anaya-Sanchez, Rafael; Molinillo-Jimenez, Sebastian (2021-06-30)
      Objetivo: El objetivo de este trabajo es comprender cómo el uso que las pequeñas y medianas empresas (pymes) hacen de las redes sociales influye en la confianza del consumidor. Concretamente, se estudia como la reputación ...