Listar por autor "Mercade-Mele, Pere"
Mostrando ítems 21-25 de 25
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To green or not to green: The influence of green marketing on consumer behaviour in the hotel industry
Mercade-Mele, Pere; Molina-Gómez, Jesús
; Garay, Lluís (MDPI, 2019-08-26)
Different studies have analysed how green marketing influences the sustainable image of tourist companies or have focused on the identification and engagement between these companies and their consumers. In any case, the ... -
To green or not to green: the influence of green marketing on consumer behaviour in the hotel industry
Mercade-Mele, Pere; Molina-Gómez, Jesús; Garay, Lluis (MPDI Editorial, 2019-08-26)
Different studies have analysed how green marketing influences the sustainable image of tourist companies or have focused on the identification and engagement between these companies and their consumers. In any case, the ... -
Tourists' perceived destination image and behavioral intentions towards a sanctioned destination: comparing visitors and non-visitors
Siyamiyan Gorji, Abolfazl; Almeida-García, Fernando; Mercade-Mele, Pere (Elsevier, 2022-12-15)
Drawing on a qualitative study, this study aims to provide an improved understanding of how tourists perceive a sanctioned destination's image and how sanction-induced crises influence tourists' behavioral intentions. To ... -
Using Peer Review for Student Performance Enhancement: Experiences in a Multidisciplinary Higher Education Setting
Serrano-Aguilera, Juan José; Tocino-Sánchez, Alicia; Fortes-Rodríguez, Sergio; Martín-Fernández, Cristian; Mercade-Mele, Pere; Moreno-Sáez, Rafael Jesús; Muñoz-Gallego, Antonio Jesús; Palomo-Hierro, Sara; Torres-Signes, Antoni[et al.] (MDPI, 2021-02-13)
Nowadays one of the main focuses of the Spanish University system is achieving the active learning paradigm in the context of its integration into the European Higher Education Area. This goal is being addressed by means ... -
Using Peer Review for Student Performance Enhancement: Experiences in a Multidisciplinary Higher Education Setting.
Serrano-Aguilera, Juan José; Tocino-Sánchez, Alicia; Fortes-Rodríguez, Sergio; Martín-Fernández, Cristian; Mercade-Mele, Pere; Moreno-Sáez, Rafael Jesús; Muñoz-Gallego, Antonio Jesús; Palomo-Hierro, Sara; Torres-Signes, Antoni[et al.] (MDPI, 2021-02)
Nowadays one of the main focuses of the Spanish University system is achieving the active learning paradigm in the context of its integration into the European Higher Education Area. This goal is being addressed by means ...