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Instagram as a Co-Creation Space for Tourist Destination Image-Building: Algarve and Costa del Sol Case Studies
(Sustainability, 2020)
Instagram is a popular social media platform. Its ability to convey feelings through photographs has become a valuable communication tool for tourism destination branding. The cases of two destinations in Southern Europe ...
Importance of Social Media in the Image Formation of Tourist Destinations from the Stakeholders’ Perspective
(Sustainability, 2020)
This research aimed to provide a more informed and systematic basis on which to develop
the positioning strategy in social media due to the interactive capacity and influence that social
media has in the success of tourist ...
Explorando la accesibilidad digital de las smart cities en Europa como destino turístico inteligente. ¿comunicación para todos?
(2022)
El concepto de “smart city” tiene un significado amplio que no solo se asocia al área tecnológica, sino que también engloba a personas y comunidades. Dentro de la industria turística, un destino inteligente implica que ...