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dc.contributor.authorCosta Gálvez, Lola
dc.contributor.authorHoyos López, Gloria
dc.date.accessioned2016-09-30T11:26:33Z
dc.date.available2016-09-30T11:26:33Z
dc.date.created2016
dc.date.issued2016-09-30
dc.identifier.urihttp://hdl.handle.net/10630/12127
dc.description.abstractCulture is one of the strongholds of public service broadcasting, and in times of crisis has become a survival guarantee for public media. In Spain, the implementation of public service media strategies has ideally left behind the theory stage and innovative initiatives have been clearly embedded by society. Within this context our research aim is to approach one specific issue faced by two of the Spanish audiovisual corporations: How is culture considered as an asset or strategy to citizen engagement in PSM initiatives of Andalusian (RTVA) and Catalan (CCMA) Spanish regional corporations? Both corporations have received high academic attention; share a similar historical background (including reorganisation procedures concerning culture), comparable staff characteristics, and high audience shares. With a methodology based on in-depth interviews, results show how the marriage of culture and the digital as a tool for engagement is not a main concern for both public corporations.es_ES
dc.description.sponsorshipUniversidad de Málaga. Campus de Excelencia Internacional Andalucía Tech.es_ES
dc.language.isospaes_ES
dc.rightsinfo:eu-repo/semantics/openAccesses_ES
dc.subjectMedios de comunicación sociales_ES
dc.subject.otherpublic mediaes_ES
dc.subject.otherpublic servicees_ES
dc.subject.othercitizen engagementes_ES
dc.subject.otherculturees_ES
dc.subject.otherInnovationes_ES
dc.titleIn search of citizen engagement: PSM and Culture in Andalusia and Cataloniaes_ES
dc.typeinfo:eu-repo/semantics/conferenceObjectes_ES
dc.centroFacultad de Ciencias de la Comunicaciónes_ES
dc.relation.eventtitleRIPE@2016 Public Service Media In a Networked Society?es_ES
dc.relation.eventplaceAmbereses_ES
dc.relation.eventdate21/09/2016es_ES
dc.cclicenseby-nc-ndes_ES


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