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dc.contributor.authorMolinillo-Jimenez, Sebastian 
dc.contributor.authorLiébana-Cabanillas, Francisco
dc.contributor.authorAnaya-Sanchez, Rafael 
dc.date.accessioned2016-11-22T11:36:43Z
dc.date.available2016-11-22T11:36:43Z
dc.date.created2016
dc.date.issued2016
dc.identifier.citationMolinillo, S., Liébana-Cabanillas, F. & Anaya-Sánchez, R. (2016). Destination Image on the DMO's Platforms: Official Website and Social Media. In Correia, M., Santos, J.A.C., Santos, M., Aguas, P. & Baptista (Eds.), Tourism & Management Studies International Conference TMS Algarve (p. 128), Portugal.es_ES
dc.identifier.urihttp://hdl.handle.net/10630/12426
dc.description.abstractTourists usually configure and develop ideas about possible destinations based on information previously gathered from both social media and the official web of the destination management organization (DMO). In spite of the relevance of said information sources, there have not been many studies evaluating how these different sources influence the destination image. This research proposes a model intended to explain the image creation process of a destination taking into account both the DMO’s online platforms and the perceived psychological distance. The proposed model is tested with an empirical study including a questionnaire which collects data from 264 participants. The validity of the model is reviewed through PLS analysis. Results show that the psychological distance does not influence the overall destination image. In addition, the overall destination image can be estimated to a larger extent when tourists approach social media as their main source of information. Implications and conclusions are discussed.es_ES
dc.description.sponsorshipUniversidad de Málaga. Campus de Excelencia Internacional Andalucía Tech.es_ES
dc.language.isoenges_ES
dc.publisherCorreia, M., Santos, J.A.C., Santos, M., Aguas, P. & Baptista (Eds.)es_ES
dc.rightsinfo:eu-repo/semantics/openAccesses_ES
dc.subjectRedes socialeses_ES
dc.subjectPolítica turísticaes_ES
dc.subject.otherDestination imagees_ES
dc.subject.otherPsychological distancees_ES
dc.subject.otherTourism websitees_ES
dc.subject.otherDMOes_ES
dc.titleDestination Image on the DMO's Platforms: Official Website and Social Mediaes_ES
dc.typeinfo:eu-repo/semantics/conferenceObjectes_ES
dc.centroFacultad de Ciencias Económicas y Empresarialeses_ES
dc.relation.eventtitleTMS Algarve 2016es_ES
dc.relation.eventplaceOlhao, Algarve (Portugal)es_ES
dc.relation.eventdate16-19 November 2016es_ES
dc.identifier.orcidhttp://orcid.org/0000-0001-9132-5190es_ES
dc.cclicenseby-nc-ndes_ES


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