Cities, these days, try really hard to be perceived as the perfect places to visit on a map. The powerful international brands constantly seek for the perfect place and way to be seen by their targets. But, how does the globalisation directly affect to the a reas declared as World Heritage Sites?
This research is based on the analysis of a private property at 3 Larios St in Malaga, Spain. The study includes a historie evolution and transformation of both, the property and the street. Do market chains really respect the preservation of the cities?
The first phase of the investigation started with an analysis of the architecture design of the street made by Guerrero Strachan (1879-1930), who introduced the Chicago School architecture to Malaga.
As a result of the study, it has been demonstrated that the original shop adjusted itself to the architecture of the buildings, the regionalist trade from the last quarter of the 20th century didn't respect neither the order nor the geometry of the building. On the other hand, the international brand made a complete restoration of the façade, with a Boito style, giving unite of style to both, the shop and the building.