The present research aims to explain more deeply the Theory of the Image of Tourist Destination and its process of formation, specifically regarding the factors that influence the above-mentioned process.
This work tries to develop and empirically validate a model which explains the main factors that influence the image of a tourist destination and its process of formation.
Based on a literature review, this will involve analysing the relationship between the different components of the perceived image. These include the familiarity, the corporate image and the motivation of potential tourists.
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