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FACTORS INFLUENCING DESTINATION IMAGE FORMATION IN DISTANT CULTURE COUNTRIES: the moderating role of familiarity, corporate image and travel motivations.

dc.contributor.authorPérez-Tapia, Gema 
dc.date.accessioned2017-08-29T11:32:00Z
dc.date.available2017-08-29T11:32:00Z
dc.date.created2017-07-12
dc.date.issued2017-08-29
dc.identifier.urihttp://hdl.handle.net/10630/14412
dc.description.abstractThe present research aims to explain more deeply the Theory of the Image of Tourist Destination and its process of formation, specifically regarding the factors that influence the above-mentioned process. This work tries to develop and empirically validate a model which explains the main factors that influence the image of a tourist destination and its process of formation. Based on a literature review, this will involve analysing the relationship between the different components of the perceived image. These include the familiarity, the corporate image and the motivation of potential tourists.es_ES
dc.description.sponsorshipUniversidad de Málagaes_ES
dc.language.isoenges_ES
dc.rightsinfo:eu-repo/semantics/openAccesses_ES
dc.subjectTurismoes_ES
dc.subject.otherTourismes_ES
dc.subject.otherDestination imagees_ES
dc.subject.otherDistant culture countrieses_ES
dc.titleFACTORS INFLUENCING DESTINATION IMAGE FORMATION IN DISTANT CULTURE COUNTRIES: the moderating role of familiarity, corporate image and travel motivations.es_ES
dc.typeinfo:eu-repo/semantics/conferenceObjectes_ES
dc.centroFacultad de Comercio y Gestiónes_ES
dc.relation.eventtitleThe 7th International Conference on Tourism and Hospitality between China-Spaines_ES
dc.relation.eventplaceChengdu, Chinaes_ES
dc.relation.eventdateJulio 2017es_ES
dc.identifier.orcid0000-0003-3841-5001es_ES
dc.cclicensebyes_ES


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