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Balanced centricity and triads: strategies to reach ecosystem equilibrium in the arts sector
| dc.contributor.author | Quero-Gervilla, María José | |
| dc.date.accessioned | 2018-06-28T12:47:25Z | |
| dc.date.available | 2018-06-28T12:47:25Z | |
| dc.date.created | 2018-06-19 | |
| dc.date.issued | 2018-06-28 | |
| dc.identifier.uri | https://hdl.handle.net/10630/16069 | |
| dc.description.abstract | The purpose of this paper is to analyze whether triads structure can facilitate or inhibit the evolution into a service ecosystem. The triad structure and the institutions that dominate the triads will determine the evolution into ecosystem, remain as triad or die. “Balanced centricity” in considered a desirable institution that increases the possibility for transforming triads into ecosystems through marketing equilibrium. | en_US |
| dc.description.sponsorship | Universidad de Málaga. Campus de Excelencia Internacional Andalucía Tech. | en_US |
| dc.language.iso | eng | en_US |
| dc.rights | info:eu-repo/semantics/openAccess | en_US |
| dc.subject | Marketing - Congresos | en_US |
| dc.subject.other | Systems of value co-creation | en_US |
| dc.subject.other | Ecosystems | en_US |
| dc.subject.other | Value co-creation | en_US |
| dc.subject.other | Service Dominant Logic | en_US |
| dc.subject.other | Balanced centricity | en_US |
| dc.subject.other | Balance triad structure | en_US |
| dc.subject.other | Triads | en_US |
| dc.title | Balanced centricity and triads: strategies to reach ecosystem equilibrium in the arts sector | en_US |
| dc.type | info:eu-repo/semantics/conferenceObject | en_US |
| dc.centro | Facultad de Ciencias Económicas y Empresariales | en_US |
| dc.relation.eventtitle | CBIM 2018 | en_US |
| dc.relation.eventplace | MADRID, ESPAÑA | en_US |
| dc.relation.eventdate | DEL 18 AL 20 DE JUNIO 2018 | en_US |