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dc.contributor.authorQuero-Gervilla, Maria Jose 
dc.date.accessioned2018-06-28T12:47:25Z
dc.date.available2018-06-28T12:47:25Z
dc.date.created2018-06-19
dc.date.issued2018-06-28
dc.identifier.urihttps://hdl.handle.net/10630/16069
dc.description.abstractThe purpose of this paper is to analyze whether triads structure can facilitate or inhibit the evolution into a service ecosystem. The triad structure and the institutions that dominate the triads will determine the evolution into ecosystem, remain as triad or die. “Balanced centricity” in considered a desirable institution that increases the possibility for transforming triads into ecosystems through marketing equilibrium.en_US
dc.description.sponsorshipUniversidad de Málaga. Campus de Excelencia Internacional Andalucía Tech.en_US
dc.language.isoengen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectMarketing - Congresosen_US
dc.subject.otherSystems of value co-creationen_US
dc.subject.otherEcosystemsen_US
dc.subject.otherValue co-creationen_US
dc.subject.otherService Dominant Logicen_US
dc.subject.otherBalanced centricityen_US
dc.subject.otherBalance triad structureen_US
dc.subject.otherTriadsen_US
dc.titleBalanced centricity and triads: strategies to reach ecosystem equilibrium in the arts sectoren_US
dc.typeinfo:eu-repo/semantics/preprinten_US
dc.centroFacultad de Ciencias Económicas y Empresarialesen_US
dc.relation.eventtitleCBIM 2018en_US
dc.relation.eventplaceMADRID, ESPAÑAen_US
dc.relation.eventdateDEL 18 AL 20 DE JUNIO 2018en_US


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