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dc.contributor.authorRuiz-Romero-de-laCruz, Elena Maria 
dc.contributor.authorCalderon-Vazquez, Francisco Jose 
dc.contributor.authorCruz Ruiz, Elena
dc.date.accessioned2018-10-29T12:43:07Z
dc.date.available2018-10-29T12:43:07Z
dc.date.created2018
dc.date.issued2018-10-29
dc.identifier.urihttps://hdl.handle.net/10630/16745
dc.description.abstractThe brand might create a position of the territory that could be useful for the development of geographical spaces. It could also become a solid basis upon which to make decisions about the tourism planning of a city. This paper deals with the features, which are recognized by residents as those that are involved in the creation of Málaga brand. In order to achieve the goals set in this research, a descriptive methodology has been used. This study has been carried out using a questionnaire in which 1230 residents have participated. The findings have corroborated the hypotheses. Indeed, the results show that Málaga brand is being built under the concept of culture and that some places of the city are vital in the making of the territory image. This also encourages economic growth and hence employment. This paper offers important implications and tools to both public and private institutions insofar as they promote tourism promotion campaigns.en_US
dc.language.isoengen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectMarketingen_US
dc.subject.otherTerritory branden_US
dc.subject.otherResidents’ perceptionen_US
dc.subject.otherCity brand identityen_US
dc.subject.otherMálaga tourismen_US
dc.titleELEMENTS INVOLVED IN THE TERRITORY BRAND FROM RESIDENTS’ PERCEPTION: THE CITY OF MÁLAGAen_US
dc.typeinfo:eu-repo/semantics/conferenceObjecten_US
dc.centroFacultad de Comercio y Gestiónen_US


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