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dc.contributor.authorde las Heras-Pedrosa, Carlos 
dc.contributor.authorJambrino-Maldonado, Carmen 
dc.contributor.authorIglesias-Sánchez, Patricia 
dc.contributor.authorLugo-Ocando, Jairo
dc.date.accessioned2019-02-21T11:29:09Z
dc.date.available2019-02-21T11:29:09Z
dc.date.issued2019
dc.identifier.citationde las Heras-Pedrosa, C., Jambrino-Maldonado, C., Iglesias-Sánchez, P., Lugo-Ocando, J. (2019). The United States Presidential Elections from the Point of View of the European Press. Revista Norteamérica. Vol 14, n. 1.en_US
dc.identifier.urihttps://hdl.handle.net/10630/17359
dc.description.abstractPublic relations strategies based on dramatization are key tools to achieving success in electoral campaigns. Press offices play a fundamental role as theatre directors, turning their leaders into great actors. What at first glance would look like a theatrical performance is, more than ever, what happened in the US presidential elections. Newspapers are intensifying the use of visual elements to reinforce the news. This research paper analyses 2,463 articles from eight digital newspapers in four countries to learn about the impact of visuals and dramatization on the European press. It seems paradoxical that the progressive newspapers devoted more articles to Trump than the conservative newspapers. A lack of time on the part of the journalists? What is certain is that the visuals prepared by Trump’s press office and his perfectly designed public appearances, were reproduced by the media. The study shows that the progressive newspapers analysed have contributed to giving Trump greater visibility in Europe.en_US
dc.language.isoengen_US
dc.publisherRevista Norteamérciaen_US
dc.relation.ispartofseries14;1
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectEstados Unidos. Congress - Eleccionesen_US
dc.subject.otherPolitical communicationen_US
dc.subject.otherPublic Relationsen_US
dc.subject.otherPublic imageen_US
dc.subject.otherLeadersen_US
dc.subject.otherUnited States elections 2016en_US
dc.subject.otherTrump against Clintonen_US
dc.titleThe United States Presidential Elections from the Point of View of the European Pressen_US
dc.title.alternativeLas elecciones presidenciales de Estados Unidos desde la perspectiva de la prensa europeaen_US
dc.typeinfo:eu-repo/semantics/preprinten_US
dc.centroFacultad de Ciencias de la Comunicaciónen_US
dc.identifier.doihttp://dx.doi.org/10.22201/cisan.24487228e.2019.1.374
dc.identifier.doihttp://dx.doi.org/10.22201/cisan.24487228e.2019.1.374


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