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    Datos de investigaciónReglamento de ciencia abierta de la UMAPolítica de RIUMAPolitica de datos de investigación en RIUMASHERPA/RoMEODulcinea
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    Exploring the social media on the communication professionals in public health. Spanish official medical colleges case study

    • Autor
      De-las-Heras-Pedrosa, CarlosAutoridad Universidad de Málaga; Rando-Cueto, Dolores; Jambrino-Maldonado, CarmenAutoridad Universidad de Málaga; Paniagua-Rojano, Francisco JavierAutoridad Universidad de Málaga
    • Fecha
      2020-06-06
    • Editorial/Editor
      MDPI
    • Palabras clave
      Medios sociales; Salud pública; Riesgos para la salud - Comunicación; Medicina - España
    • Resumen
      The purpose of the study is to analyze the role that social media have on the practice of health professionals working in information and communication department of Spanish official medical college. Social media in health fields have experienced growing participation of users and are increasingly considered a credible form of communication. This paper examines the use of social media as communication tool by the Official Medical Colleges (OMC) of Spain. According to the National Institute of Statistics, in 2019 there were 267,995 registered medical professionals in the 52 OMC in Spain. This research is based on a qualitative methodological technique through semi-structured interviews, with the aim of identifying the profiles of the people who lead the information in the professional organizations of the OMC. Of the colleges, 73.07% participated. The findings show that information is essential for the OMC and most of them have at least one experienced communication professional. Social media are essential tool in their work and Twitter (87.5%) and Facebook (81.3%) are considered the most relevant social media according to their interests. These tools are believed to be very useful for informing, establishing relationships and listening to users.
    • URI
      https://hdl.handle.net/10630/19641
    • DOI
      https://dx.doi.org/https://doi.org/10.3390/ijerph17134859
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    Ficheros
    Exploring the Social Media on the Communication Professionals in Public Health. Spanish Official Medical Colleges Case Study.pdf (1.270Mb)
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    REPOSITORIO INSTITUCIONAL UNIVERSIDAD DE MÁLAGA
    REPOSITORIO INSTITUCIONAL UNIVERSIDAD DE MÁLAGA
     

     

    REPOSITORIO INSTITUCIONAL UNIVERSIDAD DE MÁLAGA
    REPOSITORIO INSTITUCIONAL UNIVERSIDAD DE MÁLAGA