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dc.contributor.authorDe-las-Heras-Pedrosa, Carlos 
dc.contributor.authorRando-Cueto, Dolores
dc.contributor.authorJambrino-Maldonado, Carmen 
dc.contributor.authorPaniagua-Rojano, Francisco J.
dc.date.accessioned2020-07-09T10:19:54Z
dc.date.available2020-07-09T10:19:54Z
dc.date.issued2020-06-06
dc.identifier.citationDe las Heras-Pedrosa, C.; Rando-Cueto, D.; Jambrino-Maldonado, C.; Paniagua-Rojano, F.J. Exploring the social media on the communication professionals in public health. Spanish official medical colleges case study. Int. J. Environ. Res. Public Health 2020, 17, 4859en_US
dc.identifier.urihttps://hdl.handle.net/10630/19641
dc.description.abstractThe purpose of the study is to analyze the role that social media have on the practice of health professionals working in information and communication department of Spanish official medical college. Social media in health fields have experienced growing participation of users and are increasingly considered a credible form of communication. This paper examines the use of social media as communication tool by the Official Medical Colleges (OMC) of Spain. According to the National Institute of Statistics, in 2019 there were 267,995 registered medical professionals in the 52 OMC in Spain. This research is based on a qualitative methodological technique through semi-structured interviews, with the aim of identifying the profiles of the people who lead the information in the professional organizations of the OMC. Of the colleges, 73.07% participated. The findings show that information is essential for the OMC and most of them have at least one experienced communication professional. Social media are essential tool in their work and Twitter (87.5%) and Facebook (81.3%) are considered the most relevant social media according to their interests. These tools are believed to be very useful for informing, establishing relationships and listening to users.en_US
dc.description.sponsorshipPlan Propio Universidad de Málagaen_US
dc.language.isoengen_US
dc.publisherMDPIen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectMedios socialesen_US
dc.subjectSalud públicaen_US
dc.subjectRiesgos para la salud - Comunicaciónen_US
dc.subjectMedicina - Españaen_US
dc.subject.otherSpanish official medical collegesen_US
dc.subject.otherHealth communicationen_US
dc.subject.otherStakeholdersen_US
dc.subject.otherPublic healthen_US
dc.subject.otherSocial mediaen_US
dc.titleExploring the social media on the communication professionals in public health. Spanish official medical colleges case studyen_US
dc.typeinfo:eu-repo/semantics/articleen_US
dc.centroFacultad de Ciencias de la Comunicaciónen_US
dc.identifier.doihttps://doi.org/10.3390/ijerph17134859


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