ListarComunicación Audiovisual y Publicidad - (CAP) por tema "User-Generated Content (UGC)"
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Instagram as a Co-Creation Space for Tourist Destination Image-Building: Algarve and Costa del Sol Case Studies
(Sustainability, 2020)Instagram is a popular social media platform. Its ability to convey feelings through photographs has become a valuable communication tool for tourism destination branding. The cases of two destinations in Southern Europe ...