• Brand’s communications in COVID-19. Social role during and after lockdown 

      Iglesias-Sáchez, Patricia P.; Jambrino-Maldonado, Carmen; De-las-Heras-Pedrosa, Carlos; Frías Villegas, Noelia; Olivares Delgado, Fernando (Taylor & Francis, 2022-04-20)
      The paper aims to identify the narrative communicative resources and messages spread by brands within the background of a global pandemic. This study compares two samples of advertising spots broadcast in Spain: one ...