• The United States Presidential Elections from the Point of View of the European Press 

      de las Heras-Pedrosa, Carlos; Jambrino-Maldonado, Carmen; Iglesias-Sánchez, Patricia; Lugo-Ocando, Jairo (Revista Norteamércia, 2019)
      Public relations strategies based on dramatization are key tools to achieving success in electoral campaigns. Press offices play a fundamental role as theatre directors, turning their leaders into great actors. What at ...