ListarCAP - Artículos por tema "Health crisis"

Mostrando ítems 1-2 de 2

Brand’s communications in COVID-19. Social role during and after lockdown

Iglesias-Sánchez, Patricia Pilar; Jambrino-Maldonado, Carmen; De-las-Heras-Pedrosa, Carlos; Frías Villegas, Noelia; Olivares Delgado, Fernando (Taylor & Francis, 2022-04-20)

The paper aims to identify the narrative communicative resources and messages spread by brands within the background of a global pandemic. This study compares two samples of advertising spots broadcast in Spain: one ...
Infodemic and Fake News in Spain during the COVID-19 Pandemic.

Fernández-Torres, María Jesús; Almansa-Martínez, Ana María; Chamizo-Sánchez, Rocío (MDPI, 2021-02-12)

Internet, new technologies and social networks have changed the consumption and dissemination of information. The world is witnessing the proliferation of so-called false news, especially since the beginning of 2020, when ...