ListarCAP - Artículos por tema "Online monitoring"

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Corporate image or social engagement: Twitter discourse on corporate social responsibility (CSR) in public relations strategies in the energy sector.

Paliwoda Matiolańska, Adriana; Smolak-Lozano, Emilia; Nakayama, Atsuho (EPI SCP, 2020)

Social media have opened up new opportunities for the creation of innovative public relations strategies focused on establishing and cultivating relationships with stakeholders on the basis of meaningful dialogue. Consideration ...