ListarCAP - Artículos por tema "Women"
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Differential approach to analyzing gender campaigns in the newspaper El Tiempo, Colombia.
Quirós-Ramírez, Ana Catalina; Almansa-Martínez, Ana María
(Pontificia Universidad Católica de Chile, 2024)
The discussion of the differentiated approach, gender representation, and women's empowerment serves as a basis for introducing a method of analysis applicable to brand communication. This text aims to identify characteristics, ... -
Trends of research on women’s entrepreneurship on the management of happiness and well-being in organisations.
De-las-Heras-Pedrosa, Carlos; Jambrino-Maldonado, Carmen; Rando-Cueto, Dolores; Iglesias-Sánchez, Patricia Pilar (Emerald, 2024)
Purpose The management of employee happiness and well-being has been gaining interest in academic research in recent years; however, few studies have focussed on the entrepreneur's perspective. The aim of this paper is ...