Listar CG - Artículos por tipo "info:eu-repo/semantics/publishedVersion"
Mostrando ítems 21-26 de 26
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Strategic Development Associated with Branding in the Tourism Sector: Bibliometric Analysis and Systematic Review of the Literature between the Years 2000 to 2022.
López-Rodríguez, Campo Elías; Mora Forero, Jorge Alexander; León-Gómez, Ana María
(MDPI, 2022-08-10)
This study aims to identify research trends associated with the development of brand management in the tourism sector. To this end, bibliometric analysis has been carried out, using the R Core Team 20201-Bibliometrix ... -
Sustainable development through Corporative Social Responsability, Corporative Philanthropy and Creating Shared Value.
Becerra-Vicario, Rafael; León-Gómez, Ana María; Gutiérrez Ruiz, Antonio Manuel; Fernández-Gámez, Manuel Ángel (Technium, 2020-07-29)
This paper analyses the “strategic philanthropy” proposal, made by professors Porterand Kramer, according to which, a company’s social responsibility must lead to the agreement between social benefit and economic benefit. ... -
Sustainable Tourism Development and Economic Growth: Bibliometric Review and Analysis.
León-Gómez, Ana María; Ruiz-Palomo, Daniel; Fernández-Gámez, Manuel Ángel; García-Revilla, Mercedes Raquel (MDPI, 2021-02-19)
Over the past decade, there has been a growing interest in studying the impact of sustainable tourism development on economic growth. However, despite its recent scope, the scientific literature published so far has not ... -
The Business Digitalization Process in SMEs from the Implementation of e-Commerce: An Empirical Analysis.
Santos Jaén, José Manuel; Gimeno-Arias, Fernando; León-Gómez, Ana María; Palacios-Manzano, Mercedes (MDPI, 2023-09-26)
The main objective of this research is to carry out a comprehensive analysis of how e-commerce affects the performance of small and medium-sized enterprises (SMEs) in Mexico. This study will pay special attention to the ... -
The Effect of Corporate Social Responsibility on Earnings Management: Bibliometric Review.
Santos Jaén, José Manuel; León-Gómez, Ana María; Serrano-Madrid, José (MDPI, 2021-12-07)
This review aims to study the knowledge development and research dissemination on the influence of Corporate Social Responsibility (CSR) on earnings management through a social network approach using a bibliometric review. ... -
The urban transport companies in Spain: analysis of efficiency with data envelopment analysis.
Flores Ureba, Sandra; Simón de Blas, Clara; Sánchez-Toledano, Joaquín Ignacio; Sánchez de Lara, Miguel Ángel (Emerald, 2024-02-26)
Purpose This paper aims to define the efficiency achieved by urban transport companies in Spain concerning the resources they use, considering the type of management used for implementation, public-private, and ...