ListarCG - Artículos por tema "Planificación estratégica"

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Strategic Development Associated with Branding in the Tourism Sector: Bibliometric Analysis and Systematic Review of the Literature between the Years 2000 to 2022.

López-Rodríguez, Campo Elías; Mora Forero, Jorge Alexander; León-Gómez, Ana María (MDPI, 2022-08-10)

This study aims to identify research trends associated with the development of brand management in the tourism sector. To this end, bibliometric analysis has been carried out, using the R Core Team 20201-Bibliometrix ...