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dc.contributor.authorQuero-Gervilla, María José 
dc.contributor.authorDíaz-Méndez, Montserrat
dc.contributor.authorGummesson, Evert
dc.date.accessioned2021-10-28T13:18:44Z
dc.date.available2021-10-28T13:18:44Z
dc.date.created2021-10-28
dc.date.issued2021
dc.identifier.urihttps://hdl.handle.net/10630/23078
dc.description.abstractBalanced centricity (BC) is a concept that removes the customer from the central position in a network, thereby allowing other actors to engage in it more fully. Changing the central position of the customer or the role of the firm as the main decision-maker in a market represents a deinstitutionalization process that breaks with very institutionalized norms / institutions in most traditional markets. Nevertheless, new collaborative contexts like crowdfunding represents a growing formula in which the described deinstitutionalization process is taking place.es_ES
dc.description.sponsorshipUniversidad de Málaga. Campus de Excelencia Internacional Andalucía Tech.es_ES
dc.language.isoenges_ES
dc.rightsinfo:eu-repo/semantics/openAccesses_ES
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.subjectGestiónes_ES
dc.subject.otherBalanced centricityes_ES
dc.subject.otherService dominant logices_ES
dc.titleBalanced centricity: deinstitutionalizing the arts sectores_ES
dc.typeinfo:eu-repo/semantics/conferenceObjectes_ES
dc.centroFacultad de Ciencias Económicas y Empresarialeses_ES
dc.relation.eventtitleNaples Forum on Service 2021es_ES
dc.relation.eventplaceNápoles (Italia)es_ES
dc.relation.eventdateSeptiembre 2021es_ES
dc.rights.ccAttribution-NonCommercial-NoDerivatives 4.0 Internacional*


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Attribution-NonCommercial-NoDerivatives 4.0 Internacional
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