Listar Economía Aplicada ( Matemáticas) - (EAM) por autor "Muñoz-Martos, María del Mar"
Mostrando ítems 1-8 de 8
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Balancing the sustainability in the 2030 agenda: the OECD countries.
García-Peña, María del Carmen
; Díaz-Díez, Bárbara; Muñoz-Martos, María del Mar (Taylor & Francis, 2022-11-11)
When assessing the achievement of the 2030 Agenda, the equili-brium among the dimensions of the sustainable development shouldbe taken into account, recognizing the balanced and integratednature of the Sustainable Development ... -
Digitally supported internal market orientation: antecedents, measurement, repercussions for organisational and business performance
(UMA Editorial, 2021-12-14)The present thesis depicts Internal Market Orientation (IMO) theory development conceptualisation with contemplation of new conditions, realities and technologies available to modern businesses in service industries. ... -
Measuring engagement on Twitter using a composite index: An application to social media influencers.
Engagement on social media networks is a complex concept involving numerous interconnected and challenging-to-evaluate elements. We propose a composite index as a tool to quantify the engagement on the social network ... -
Measuring engagement on twitter using a composite index: an application to social media influencers.
Muñoz-Martos, María del Mar; Rojas-de-Gracia, María Mercedes; Navas-Sarasola, Carlos (Elsevier, 2022)
Engagement on social networks is a complex concept, in which many interconnected, difficult-to-assess components interact. It is precisely this complexity which motivated this work, which proposes a composite index as a ... -
Posicionamiento de las cofradías y hermandades de Semana Santa en Facebook.
Muñoz-Martos, María del Mar (AFIDE, 2021)
En las últimas décadas muchas cofradías y hermandades se han incorporado a las redes sociales, actuando de la misma forma que cualquier otro agente social. Con el propósito de ayudar a estas instituciones a conocer realmente ... -
Regional tourism competitiveness using the PROMETHEE approach.
Lopes, Ana Paula; Muñoz-Martos, María del Mar; Alarcón-Urbistondo, María del Pilar (Elsevier, 2018)
The competitiveness of tourism destinations is a key issue because it enables destinations to know their position with regard to their competitors. The aim of this paper is threefold: (1) to address the measurement of ... -
Sectorial evaluation and characterization of internal marketing orientation through multicriteria analysis
Muñoz-Martos, María del Mar; Kazakov, Sergey; Ruiz-Alba Robledo, José Luis (Springer, 2024)
This research carries out a comparative analysis of the Internal Market Orientation (IMO) to a sample of small and medium enterprise companies, which has been divided into nine groups based on their business sectors. ... -
The impact of information and communication technology and internal market orientation blending on organisational performance in small and medium enterprises.
Kazakov, Sergey; Ruiz-Alba Robledo, José Luis; Muñoz-Martos, María del Mar (Emerald, 2020-11-30)
The present study examines the concept of internal market orientation (IMO) and its effects on organisational performance comprising job satisfaction and employees’ loyalty in the small and medium enterprises (SMEs) ...