Listar Economía Aplicada ( Matemáticas) - (EAM) por autor "Rojas-de-Gracia, María-Mercedes"
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Measuring engagement on Twitter using a composite index: An application to social media influencers.
Engagement on social media networks is a complex concept involving numerous interconnected and challenging-to-evaluate elements. We propose a composite index as a tool to quantify the engagement on the social network ... -
Measuring engagement on twitter using a composite index: an application to social media influencers.
Muñoz-Martos, María del Mar
; Rojas-de-Gracia, María Mercedes; Navas-Sarasola, Carlos (Elsevier, 2022)
Engagement on social networks is a complex concept, in which many interconnected, difficult-to-assess components interact. It is precisely this complexity which motivated this work, which proposes a composite index as a ...