ListarEconomía Aplicada ( Matemáticas) - (EAM) por tema "Internal marketing"
Mostrando ítems 1-2 de 2
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Digitally supported internal market orientation: antecedents, measurement, repercussions for organisational and business performance
(UMA Editorial, 2021-12-14)The present thesis depicts Internal Market Orientation (IMO) theory development conceptualisation with contemplation of new conditions, realities and technologies available to modern businesses in service industries. ... -
The impact of information and communication technology and internal market orientation blending on organisational performance in small and medium enterprises.
Kazakov, Sergey; Ruiz-Alba Robledo, José Luis; Muñoz-Martos, María del Mar
(Emerald, 2020-11-30)
The present study examines the concept of internal market orientation (IMO) and its effects on organisational performance comprising job satisfaction and employees’ loyalty in the small and medium enterprises (SMEs) ...