Economía y Administración de Empresas - (EAE)
Estas son las colecciones en las que puede catalogar la producción investigadora del departamento Economía y Administración de Empresas. Si considera que ninguna de estas se ajusta a su material pida una nueva colección en la sección de sugerencias.
Colecciones en esta comunidad
Envíos recientes
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Influencia de la experiencia de compra en las intenciones del consumidor en una tienda en realidad virtual.
(2023)La implementación de la realidad virtual en el comercio minorista está en crecimiento ya que ayuda a mejorar la experiencia de compra y el posicionamiento de las empresas. Su desarrollo requiere profundizar en el conocimiento ... -
Impacto de la estética y las emociones en la intención de reutilizar y en la compulsividad en el uso de aplicaciones de comida a domicilio.
(2023)Las aplicaciones de comida a domicilio (FDA) han experimentado en los últimos años un auge sin precedentes en todo el mundo. Este estudio utiliza el marco de la teoría PAD para explorar el impacto del diseño estético y la ... -
Queervertising: ¿es la publicidad gay-friendly?
(2023)This study analyzes how advertising and society interact and evolve in parallel, with advertising trying to balance more traditional representations with integration, which can influence social change. In this case, the ... -
Exploring WHO communication during the COVID 19 pandemic through the WHO website based on W3C guidelines: accessible for all?
(MDPI, 2020-08-05)Health crisis situations generate greater attention and dependence on reliable and truthful information from citizens, especially from those organisations that represent authority on the subject, such as the World Health ... -
Análisis de los cambios en los hábitos del consumidor español Post-COVID-19: diferencias intergeneracionales
(AEMARK23, 2023)El objetivo de este trabajo es investigar la influencia que la pandemia COVID-19 ha tenido en el comportamiento del consumidor español. Basándose en la teoría de la cohorte generacional se estudian los cambios en los hábitos ... -
Selecting brand elements - a theoretical model for developing brand personality
(AEMARK, 2023)This study presents a theoretical framework for start-ups to correctly manage the elements of their brand and develop their brand personality. It highlights the importance of brand personality in connecting with the intended ... -
Generación Z, Generación Y, Generación X y baby boomers. Antecedentes de su satisfacción laboral como estrategia de marketing interno.
(AEMARK23, 2023)Esta investigación nace con el objetivo de proponer estrategias de marketing segmentadas para los clientes internos de la empresa, analizando los antecedentes de la satisfacción laboral. Para ello, profundiza en el estudio ... -
Exploratory Research on Management Consulting Needs and Adaptations in Very Small Companies.
(2023)This exploratory research is aimed at identifying the specific needs of very small companies (VSCs) on Management Consulting (MC) and sketching MC services and processes adapted to VSCs. By using SEAM action-research, we ... -
Effects of recommender systems different information based on tourism behaviour intention.
(2023)Tourism recommender systems include multiple information tools to foster booking decisions. Based on an experimental methodology, this research objective is to determine if there exist differences in the determinants of ... -
Exploring the impacts of local development initiatives on tourism: A case study analysis
(Elsevier, 2023-09)This study investigates the intricate relationship between local development initiatives and tourism, with a specific focus on their impacts. By utilizing input-output matrices and a survey-based vector of tourist expenditure, ... -
Variables de la percepción social de los barrios en entornos online.
(2023)En la medición de la reputación de un barrio, existen múltiples clasificaciones y no existe un solo método para medirla. El objetivo de esta investigación es crear un modelo holístico para medir la marca de un barrio y ... -
Comparación de las metodologías de clasificación de Marca País.
(2023)Una marca-país bien gestionada es un activo intangible muy valioso para cualquier nación del mundo actual. Muchos países han investigado e invertido en su marca nacional, por ejemplo, creando una institución nacional ... -
A multidimensional Bayesian architecture for real-time anomaly detection and recovery in mobile robot sensory systems
(Elsevier, 2023)For mobile robots to operate in an autonomous and safe manner they must be able to adequately perceive their environment despite challenging or unpredictable conditions in their sensory apparatus. Usually, this is addressed ... -
The role of motivations and satisfaction in repeat participation in cycling tourism events
(Elsevier, 2023)With the rise of international cycling tourism, it is necessary to study the role that motivations and satisfaction play in explaining the probability of repeat participation. This study analyses a sample of 1098 participants ... -
Carbon footprint savings from free fare public transport policies. The case of Marbella.
(2023)One of the main goals of free fare public transport policy is to reduce car use by promoting other more sustainable modes of transport. The aim of this work is to develop a methodology that allows us to evaluate the carbon ... -
Motivación y desempeño laboral en la organización.
(2023)La motivación de los miembros que trabajan en una organización se considera un elemento fundamental para un buen desempeño laboral y está adquiriendo una gran importancia en los recursos humanos de la empresa. Así, el ... -
Exploring the domain of relationship between happiness management in organizations and the environment.
(2023)Purpose - Organizational happiness has received exponentially attention in the last five years. To offer an overview for future research a gap, this article produces a comprehensive review by combining bibliometric analysis ... -
Impact of social changes on Tourism Management MICE: the age of the digitalization. A bibliometric study.
(2023)MICE tourism, short for Meetings, Incentives, Conferences and Exhibitions, has developed intensively in recent decades. It has also been strongly affected by social changes, especially technological changes and the new ... -
Science and Technology Parks and Their Heterogeneous Effect on Firm Innovation.
(2023)This presentation aims to show the high degree of heterogeneity in the effect of Science and Technology Parks (STPs) on the innovation performance of tenants. We use patent quality as an innovation indicator due to the ... -
Brand personality: Current insights and future research directions
(Elsevier, 2023)The aim of this study is to improve the understanding of the scientific contributions made by brand personality (BP) research, to identify its predominant themes and to propose a relevant research agenda. An analysis was ...