Listar Economía y Administración de Empresas - (EAE) por título
Mostrando ítems 525-544 de 561
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Un programa de TV local: una apuesta real por el modelo de la Triple Hélice
(2019-01-14)El presente trabajo traslada la experiencia derivada de la participación de profesores universitarios en un programa de televisión, creado y financiado a través de un ayuntamiento local. El programa, destinado a orientar ... -
Una política nacional de Marketing Social: El caso del Reino Unido
(2018-03-22)El tema de la conferencia, “Una política nacional de Marketing Social: El caso del Reino Unido”, hace referencia a la aplicación en el caso de dicho país de una herramienta tan poderosa como el Marketing Social, concretamente ... -
Understanding antecedents of continuance and revisit intentions: The case of sport apps
(Elsevier, 2023)Prior studies have investigated the antecedents of sport application (Sapp) adoption, but few researchers have concentrated on attitudinal, cognitive and behavioural factors’ effects on users’ continuance intention (CI) ... -
Understanding destination brand experience through data mining and machine learning
(Elsevier, 2024-02-03)This research formalises a new methodology to measure and analyse Destination Brand Experience, improving upon traditional approaches by offering greater objectivity and rigour. Adopting a case study approach, five distinct ... -
Understanding the drivers of organic foods purchasing of millennials: Evidence from Brazil and Spain.
(Elsevier, 2019-09-05)This paper examines the antecedents of millennials’ organic food purchasing. A conceptual framework, based on product characteristics, and consumers’ concerns and consciousness, is proposed. Data collection was conducted ... -
University Business Innovating
(2019-06-14)Purpose – The aim of the present paper is to explore whether in the context of universities as complex services, it is possible to develop new business models rooted in Service Dominant Logic (SDL), where the constituent ... -
Unpacking Entrepreneurial Education: Learning Activities, Students’ Gender, and Attitude Toward Entrepreneurship.
(Academy of management, 2022-12-14)To promote entrepreneurship among students, academic institutions should focus on developing a positive entrepreneurial personal attitude (EPA), since it is a strong antecedent of entrepreneurial intentions, which in ... -
Use and Acceptance of Social Technologies by Internet Banking Services Users in the Middle East
(2014-09-29)Bankers worldwide are interested in user´s behaviour in adopting technology-enhanced banking services. This paper analyses the factors that affect the adoption of social technology by users of internet banking services in ... -
Using functional resonance analysis method to understand construction activities for concrete structures.
(Elsevier, 2020-04-22)The improvement of safety management in the construction sector, especially in activities for concrete structures, continues to be necessary. This paper aims at increasing understanding of everyday construction activities for ... -
Using seam to better understand born globals. A spanish case
(2017-10-27)This work presents a systematic overview of the opportunities and challenges for international ventures. Moreover, it seeks to reflect on success-factors of launching a venture in international context and how Socio-Economic ... -
El uso de herramientas Social Media en hoteles europeos: Principales retos, oportunidades y dificultades
(2014-12-01)El desarrollo y popularización de herramientas de Social Media (redes sociales, blogs, microblogs, foros…) ha constituido una de las innovaciones más relevantes en los últimos años y ha ejercido un tremendo impacto en la ... -
Uso de herramientas TIC y condiciones ergonómicas en docentes
(EDUNOVATIC, 2021)El uso de herramientas TIC entre el profesorado ha crecido sustancialmente. Sin embargo, la exposición continuada a ordenadores y tablets son fuente de riesgos ergonómicos entre niños y docentes (Afterman, 2019). Las ... -
Uso de las redes sociales como instrumento de las Pymes para la generación de confianza
(2021-06-30)Objetivo: El objetivo de este trabajo es comprender cómo el uso que las pequeñas y medianas empresas (pymes) hacen de las redes sociales influye en la confianza del consumidor. Concretamente, se estudia como la reputación ... -
El valor del cliente como herramienta estratégica de gestión industrial
(Universidad de Málaga,Servicio de Publicaciones, 2007)En esta tesis doctoral se pretende analizar cuales son las variables del cliente que son necesarias medir para conocer a aquellos que son más valiosos para una empresa, los que contribuyen a que ésta crezca, para así ... -
Valoración del riesgo de auditoría y relación con la aplicación del muestreo estadístico
(Servicio de Publicaciones y Divulgación Científica, 2016)El objetivo de la auditoría de estados financieros en definición de la NIA-ES 200 es “aumentar el grado de confianza de los usuarios en los estados financieros (…) mediante la expresión, por parte del auditor, de una opinión ... -
Value co-creation as determinat of succcess in crowd-funding experiencesin the cultural sector
(2014-02-07)The aim of the present study is to analyse the role of value co-creation on success crowd-funding experiences in the cultural sector. The relationships developed between actors can be considered as a type of collaborative ... -
Value creation and internationalization of Performing Arts: SEAM evaluation in flamenco festivals from 9 countries
(2022-06)This paper tells the story of a consulting research project in the International Association of Flamenco Festivals, with the aim of evaluating their role in the internationalization of flamenco and thus legitimizing their ... -
Value proposition as a framework for value co-creation in crowd-funding ecosystem
(2015-07-03)The present paper suggests that crowd-funding in the arts and cultural sector occurs within a complex service ecosystem, where six categories of value propositions frame eight value co-creation processes, namely through ... -
Value-in-context in Crowd-funding ecosystems: how context frames value co-creation
(2014-07-10)The aim of the present paper is to analyse if the phenomenon of crowd funding can be considered a service ecosystem, where all of the actors generate resources and co-create value for and within the system. A qualitative, ... -
Valuing research-intensive firms going public and gender diversity in management
(2013-11-12)This paper examine the influence of gender diversity in top management teams on the success of the IPO of research-based firms, and how critical indicators of innovation capabilities for those types of firms can mediate ...