Listar EAE - Artículos por autor "Panchal, Jenny H."
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Reputation and eWOM in accommodation decision-making: insights from Generation Z users.
Pérez-Aranda, Javier Ramón; Tolkach, Denis; Panchal, Jenny H. (Emerald, 2024-09-02)Purpose This study aims to explore the relationship between Generation Z (or Gen Z) consumers’ decision-making styles and electronic word-of-mouth (eWOM) use in the tourism sector. Drawing on the consumer style inventory ...