Listar EAE - Artículos por autor "Molinillo-Jiménez, Sebastián"
Mostrando ítems 1-20 de 25
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Analyzing the effect of social support and community factors on customer engagement and its impact on loyalty behaviors toward social commerce websites.
While research into customer engagement receives much attention, few studies have examined why consumers engage in social commerce and the resulting consequences for companies. This study explores the influence of social ... -
Brand personality: Current insights and future research directions
Calderón Fajardo, Víctor; Molinillo-Jiménez, Sebastián; Anaya-Sánchez, Rafael; Ekinci, Yuksel (Elsevier, 2023)The aim of this study is to improve the understanding of the scientific contributions made by brand personality (BP) research, to identify its predominant themes and to propose a relevant research agenda. An analysis was ... -
Building brand credibility: The role of involvement, identification, reputation and attachment
Molinillo-Jiménez, Sebastián; Japutra, Arnold; Ekinci, Yuksel (Elsevier, 2022-01)The aim of this study is to propose a conceptual framework for building destination brand credibility. This research proposes a novel framework to explore the antecedents of destination brand credibility based on four ... -
Building customer loyalty: The effect of experimental state, the value of shopping, trust and perceived value of service on online clothes shoping.
Molinillo-Jiménez, Sebastián; Gómez-Ortiz, Beatriz; Pérez-Aranda, Javier Ramón; Navarro-García, Antonio (Sage, 2017-02-21)Based on consumer behavior theories, the aim of this study is to provide a model supported by empirical evidence in order to improve knowledge of the antecedents of loyalty to online clothing retailers. The model has been ... -
Digital strategy aligning in SMEs: a dynamic capabilities perspective.
Canhoto, Ana Isabel; Quinton, Sarah; Pera, Rebecca; Molinillo-Jiménez, Sebastián; Simkin, Lyndon (2021-07-31)Digital strategy alignment is a dominant concern for today’s managers and information systems researchers. Yet research in this area remains fragmented, particularly on the digital strategy alignment of small and medium-sized ... -
DMO online platforms: image and intention to visit.
Molinillo-Jiménez, Sebastián; Liébana Cabanillas, Francisco; Anaya-Sánchez, Rafael; Buhalis, Dimitrios (Elsevier, 2018-04)The online platforms (i.e., websites and social media) of Destination Management Organizations (DMOs) are among the most useful tools for building and promoting a destination image (DI). However, the associated effects on ... -
Do biometric payment systems work during the COVID-19 pandemic? Insights from the Spanish users' viewpoint.
Liébana Cabanillas, Francisco; Muñoz Leiva, Francisco; Molinillo-Jiménez, Sebastián; Higueras-Castillo, Elena (2022-02-09)Technological developments are changing how users pay for goods and services. In the context of the COVID-19 (coronavirus disease 2019) pandemic, new payment systems have been established to reduce contact between buyer ... -
Exploring the antecedents of customers’ willingness to use service robots in restaurants.
This study examines the willingness of customers to accept, and their intention to recommend, the services provided by service robots in restaurants. A mixed-methods research approach was taken to evaluate a theoretical ... -
Exploring the effect of relative advantage and challenge on customer engagement behavior with mobile commerce applications.
This research explores the drivers of customer engagement behavior with mobile commerce applications (m-commerce apps), using the stimulus (S), organism (O), and response (R) framework. Customer engagement is conceptualized ... -
Exploring the impacts of interactions, social presence and emotional engagement on active collaborative learning in a social web-based environment.
Molinillo-Jiménez, Sebastián; Aguilar-Illescas, Rocío; Anaya-Sánchez, Rafael; Vallespín-Arán, María Luisa (Elsevier, 2018-05-03)This study examines the influence of social presence, interactions (student-student and teacher-student) and emotional engagement on active learning within the context of social web-based collaborative learning (SWBCL). ... -
Extension and validation of a novel destination brand equity model.
Yuksel, Ekinci; Japutra, Arnold; Molinillo-Jiménez, Sebastián; Uysal, Muzzo (2022-09-29)This study develops and tests a novel destination brand equity model and compares its validity with Aaker’s (1991) brand equity model, which is popular in tourism. The data were collected in Indonesia (n = 250) and the ... -
Find a flight for me, Oscar! Motivational customer experiences with chatbots.
Jiménez-Barreto, Jano; Rubio, Natalia; Molinillo-Jiménez, Sebastián (Emerald, 2021)Purpose. Drawing on the self-determination theory, the assemblage theory, and customer experience literature, we aim to develop a framework to understand motivational customer experiences with chatbots. Design/methodolo ... -
Hotels’ online reputation management: benefits perceived by managers.
Purpose – This study aims to develop a measurement model to help hotels manage their reputation within the context of online reviews and ratings platforms and evaluate the impact of this reputation management on the benefits ... -
How Chatbot Language Shapes Consumer Perceptions: The Role of Concreteness and Shared Competence.
Jiménez-Barreto, Jano; Rubio, Natalia; Molinillo-Jiménez, Sebastián (Sage, 2023-07-02)In service settings, chatbots frequently are associated with substandard care, depersonalization, and linguistic misunderstandings. Drawing on assemblage theory (i.e., the examination of how heterogeneous parts, through ... -
Impact of perceived value on intention to use voice assistants: the moderating effects of personal innovativeness and experience.
Molinillo-Jiménez, Sebastián; Rejón-Guardia, Francisco; Anaya-Sánchez, Rafael; Liébana Cabanillas, Francisco (Wiley, 2023)Voice assistants (VAs), such as Alexa, Siri and Google Assistant, are instruments increasingly used by consumers to perform daily tasks. The objectives of the present study are to examine the antecedents of consumers’ ... -
Linking the online brand experience and brand credibility with tourists' behavioral intentions toward a destination.
Jiménez-Barreto, Jano; Rubio, Natalia; Campo, Sara; Molinillo-Jiménez, Sebastián (Elsevier, 2020-03-03)Even though concepts such as brand experience and online brand credibility are critical in destination marketing strategies, there have been no previous studies that have analyzed their relationships and influence on ... -
Responsible and active brand personality: On the relationships with brand experience and key relationship constructs.
Japutra, Arnold; Molinillo-Jiménez, Sebastián (2017-08-08)Brand personality is a key concept in marketing that can be used to create competitive differentiation. Two of the most relevant dimensions of brand personality for academics and practitioners are responsible and active. ... -
Smart city communication via social media: Analysing residents’ and visitors’ engagement.
Molinillo-Jiménez, Sebastián; Anaya-Sánchez, Rafael; Morrison, Alastair M.; Coca-Stefaniak, Andres (2019-06-17)This research applies a unique conceptual model and methodology incorporating popularity, commitment, and virality to measure the social media engagement with residents and visitors of smart cities and how they communicate ... -
Social commerce website design, perceived value and loyalty behavior intentions: the moderating roles of gender, age and frequency of use.
Molinillo-Jiménez, Sebastián; Aguilar-Illescas, Rocío; Anaya-Sánchez, Rafael; Liébana Cabanillas, Francisco (2021-02-12)Drawing on the stimulus-organism-response (SOR) framework, a model is tested that improves the understanding of customer loyalty toward social commerce websites. The results showed that: information and service quality are ... -
The customer retail app experience: Implications for customer loyalty
Molinillo-Jiménez, Sebastián; Aguilar-Illescas, Rocío; Anaya-Sánchez, Rafael; Carvajal-Trujillo, Elena (Elsevier, 2021-12-09)Retailer mobile applications are one of the principal retail purchase and information search channels. Customer experience is key to retail app success. However, its dimensions and impact on retailer performance have ...