Listar EAE - Artículos por autor "Aguilar-Illescas, Rocio"
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The customer retail app experience: Implications for customer loyalty Molinillo-Jimenez, Sebastian; Aguilar-Illescas, Rocio; Anaya-Sanchez, Rafael; Carvajal-Trujillo, Elena (ELSEVIER, 2022)Retailer mobile applications are one of the principal retail purchase and information search channels. Customer experience is key to retail app success. However, its dimensions and impact on retailer performance have been ...