Listar EAE - Artículos por autor "Aguilar-Illescas, Rocío"

Mostrando ítems 1-3 de 3

Exploring the impacts of interactions, social presence and emotional engagement on active collaborative learning in a social web-based environment.

Molinillo-Jiménez, Sebastián; Aguilar-Illescas, Rocío; Anaya-Sánchez, Rafael; Vallespín-Arán, María Luisa (Elsevier, 2018-05-03)

This study examines the influence of social presence, interactions (student-student and teacher-student) and emotional engagement on active learning within the context of social web-based collaborative learning (SWBCL). ...
Social commerce website design, perceived value and loyalty behavior intentions: the moderating roles of gender, age and frequency of use.

Molinillo-Jiménez, Sebastián; Aguilar-Illescas, Rocío; Anaya-Sánchez, Rafael; Liébana Cabanillas, Francisco (2021-02-12)

Drawing on the stimulus-organism-response (SOR) framework, a model is tested that improves the understanding of customer loyalty toward social commerce websites. The results showed that: information and service quality are ...
The customer retail app experience: Implications for customer loyalty

Molinillo-Jiménez, Sebastián; Aguilar-Illescas, Rocío; Anaya-Sánchez, Rafael; Carvajal-Trujillo, Elena (Elsevier, 2021-12-09)

Retailer mobile applications are one of the principal retail purchase and information search channels. Customer experience is key to retail app success. However, its dimensions and impact on retailer performance have ...