Listar EAE - Artículos por autor "Rojas-de-Gracia, María-Mercedes"
Mostrando ítems 1-12 de 12
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Análisis de reputación empresarial y de engagement en Instagram: Una mirada comparativa a través de rankings.
En la actual era digital, la reputación empresarial y las redes sociales están estrechamente ligadas, ya que estas últimas han transformado la manera en que las empresas interactúan con sus clientes y, consecuentemente, ... -
Couple Dynamics in Family Holidays Decision-making Process
Rojas-de-Gracia, María Mercedes
; Alarcón-Urbistondo, María del Pilar; González-Robles, Eva María (Emerald Insight, 2018-01)
-This work addresses two objectives: to identify the roles of the couple at each stage and to determine the most influential variables. To do so, we work with a sample of 375 couples whose members completed a questionnaire ... -
Couple Roles in Subdecisions on Family Vacations
Rojas-de-Gracia, María Mercedes; Alarcón-Urbistondo, María del Pilar (SAGE journals, 2018)
This article studies the roles within couples, the main decision makers in family vacations, for each of the subdecisions into which the purchase process can be divided. This implies not only identifying the role played ... -
Couple’s decision-making process and their satisfaction with the tourist destination
Rojas-de-Gracia, María Mercedes; Alarcón-Urbistondo, María del Pilar (SAGE Publications, 2019)
Satisfaction with the tourist destination is an issue that has attracted the interest of many researchers. However, it has rarely been related to the decision-making process when choosing the destination. This is precisely ... -
Data set on the influence of members of a couple on family vacation decision-making
Rojas-de-Gracia, María Mercedes; Alarcón-Urbistondo, María del Pilar; Casado-Molina, Ana María (Elsevier, 2019-08)
This article describes a database on the perceptions of members of a couple regarding the influence exerted in three stages and seven sub-decisions in the family vacation decision-making process. We obtained responses from ... -
Exploring the opportunities of the emojis in brand communication: The case of the beer industry
Casado-Molina, Ana María; Rojas-de-Gracia, María Mercedes; Alarcón-Urbistondo, María del Pilar; Romero Charneco, María (SAGE journals, 2022)
This study shows that emojis are a significant element in brand communications, which still requires attention from researchers. Specifically, it describes the use of emojis by the four companies with the largest audiences ... -
Importance of family for individual tourist satisfaction
Rojas-de-Gracia, María Mercedes; Alarcón-Urbistondo, María del Pilar (Elsevier, 2020-11)
The need to study tourist satisfaction at a group level has been identified by the recent literature. In this sense, although the positive effects that shared satisfaction has on the individual satisfaction of the family ... -
Is asking only one member of a couple sufficient to determine who influences tourism decisions?
Rojas-de-Gracia, María Mercedes; Alarcón-Urbistondo, María del Pilar; Casado-Molina, Ana María (Elsevier, 2019-06)
Research on consumer behavior has placed considerable importance on identifying which member of a couple makes purchase decisions. However, numerous studies have relied solely on the response of one member, assuming that ... -
Measuring engagement on twitter using a composite index: An application to social media influencers
Muñoz, María M.; Rojas-de-Gracia, María Mercedes; Navas-Sarasola, Carlos (Elsevier, 2022-08-26)
El compromiso en las redes sociales es un concepto complejo, en el que interactúan muchos componentes interconectados y difíciles de evaluar. Es precisamente esta complejidad la que motivó este trabajo, que propone un ... -
Proposal for employing user-generated content as a data source for measuring tourism destination image.
Alarcón-Urbistondo, María del Pilar; Rojas-de-Gracia, María Mercedes; Casado-Molina, Ana María (SAGE, 2023-05)
El contenido generado por el usuario (CGU) publicado en Internet ofrece grandes ventajas como fuente de datos. Este estudio propone una forma de aprovechar mejor su potencial para medir la imagen de los destinos turísticos, ... -
Relationship between reputational aspects of companies and their share price in the online environment
Rojas-de-Gracia, María Mercedes; Casado-Molina, Ana María; Alarcón-Urbistondo, María del Pilar (Elsevier, 2021-02)
Although the relationship between many reputational aspects of companies and their share price have received attention from researchers, most studies have been directly or indirectly based on opinions collected through ... -
Toward a gender understanding of the influence of the couple on family vacation decisions
Rojas-de-Gracia, María Mercedes; Alarcón-Urbistondo, María del Pilar (Elsevier, 2016-10)
In this investigation, a literature review is conducted on partner influence in family vacation decision-making (FVDM) through the analysis of 72 empirical anglophone studies over the last six decades. Studies have approached ...