Listar EAE - Artículos por autor "Rejón-Guardia, Francisco"

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Impact of perceived value on intention to use voice assistants: the moderating effects of personal innovativeness and experience.

Molinillo-Jiménez, Sebastián; Rejón-Guardia, Francisco; Anaya-Sánchez, Rafael; Liébana Cabanillas, Francisco (Wiley, 2023)

Voice assistants (VAs), such as Alexa, Siri and Google Assistant, are instruments increasingly used by consumers to perform daily tasks. The objectives of the present study are to examine the antecedents of consumers’ ...
The role of motivations and satisfaction in repeat participation in cycling tourism events

Rejón-Guardia, Francisco; Rialp-Criado, Josep; García-Sastre, María Antonia (Elsevier, 2023)

With the rise of international cycling tourism, it is necessary to study the role that motivations and satisfaction play in explaining the probability of repeat participation. This study analyses a sample of 1098 participants ...