Listar EAE - Artículos por autor "Cruz-Ruiz, Elena de los Reyes"
Mostrando ítems 1-3 de 3
-
ELEMENTS INVOLVED IN THE TERRITORY BRAND FROM RESIDENTS’ PERCEPTION: THE CITY OF MÁLAGA
Ruiz-Romero-de-la-Cruz, Elena María
; Calderón-Vázquez, Francisco José; Cruz-Ruiz, Elena de los Reyes (2018-10-29)
The brand might create a position of the territory that could be useful for the development of geographical spaces. It could also become a solid basis upon which to make decisions about the tourism planning of a city. This ... -
Managing Digital Presence in Wineries Practicing Heroic Agriculture: The Cases of Ribeira Sacra and Lanzarote (Spain)
Cruz-Ruiz, Elena de los Reyes; Cristofol Rodríguez, Francisco Javier; Zamarreño-Aramendia, Gorka (MDPI, 2023-03-22)
Wine tourism has become an exciting avenue of development for rural wine-producing regions. The channels through which these millenary traditions are transmitted are diverse, and the wineries that practice heroic viticulture ... -
Tendencias y estrategias en la industria del crucero: principales areas del turismo de cruceros en el mundo
Cruz-Ruiz, Elena de los Reyes; Ruiz-Romero-de-la-Cruz, Elena María (Eumed.net, 2015)
El análisis del turismo de cruceros lo abordamos en el presente trabajo, a través del estudio de las tendencias más recientes de la industria, destacando las estrategias de marketing que siguen las principales compañías ...